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Product category: LCD Modules
News Release from: Display Solutions
Edited by the Electronicstalk Editorial Team on 01 May 2007

Display and information systems for
retail show

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Display Solutions will demonstrate cutting-edge technology from its portfolio of display and information systems at the Retail Solutions Show.

Display Solutions will make its Retail Solutions Show (5th to 7th June 2007, NEC Birmingham) debut this year with demonstrations of cutting-edge technology from its comprehensive portfolio of display and information systems tailored specifically for the retail market The highlight of the stand will be a demonstration of the latest interactive digital signage (iDS) technology made possible with software from Fifth Reality and hardware from ViewSonic

This powerful concept is expected to open up new and exciting advertising and retail opportunities.

Applications include the supply of information out-of-hours, for example, finding and booking hotels on arrival at an airport when the tourist information booth is closed, or looking at property details and registering interest via a screen in an estate agents window when the shop is shut, or inside when the agents are all busy.

This user-friendly technology comprises an HD 42in LCD with integrated industry standard Internet Protocol (IP) networking.

Users interact with the LCD via their mobile phone by dialling a number shown on the screen.

This creates a connection between the LCD and phone which is then used to follow the menu-driven on-screen instructions to find the information they want.

While not in use the LCD can be used to display advertising or service information in HD or other formats.

Visitors to the stand will be able to experience the technology for themselves by using the iDS demonstration to enter a competition to win a TFT LCD TV.

Another innovative technology that will be featured on the stand is the ViewSonic V212, a 10in wireless tablet client that enables always-on, anytime mobile connection to business PCs within a wireless infrastructure.

The unit enables instant access to e-mail, internet files or corporate data with the tap of a stylus and can be customised via software for individual company requirements.

The ability to input data into the V212 and have it instantly stored on any networked PC opens up applications within a retail environment with the potential to enhance the shopping experience.

Typically stores have several till points located around the shop.

These can all too often prove to be sources of stress as queues to ask for advice and to pay merge into one.

The V212 enables assistants to take shoppers away from the tills and the queues to guide them through the product selection process by comparing different products' features and prices, making colour or material selection through to the point of purchase - from anywhere within a shop.

Once entered on the V212 the information on the chosen items can be sent directly to a POS terminal where order details can be printed and payment can be made.

Michael Leary is Retail Systems Sales Manager for Display Solutions: "The show is an ideal opportunity for us to showcase our latest technology; it's a particularly exciting time for the company and the systems have a huge amount of new technology which we can offer as total solutions".

Other products on display will include the PS6506 Pentium M high-performance 15in POS terminal from Protech Systems, the 17in M170 LCD touch monitor from 3M and embedded computing solutions from A-Value and Aaeon.

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