Product category:
Switches and Keyboards
News Release from: InPlay Technologies, Duraswitch Division
Edited by the Electronicstalk Editorial
Team on 22 December 2003
Switch technology gains Russian foothold
Duraswitch has executed a licence agreement with Moscow-based Elcom, the largest membrane tactile switch manufacturer in Russia.
Duraswitch has executed a licence agreement with Moscow-based Elcom, the largest membrane tactile switch manufacturer in Russia Elcom is the first Duraswitch licensee in Russia and represents another step forward in the globalisation of Duraswitch technology
This article was originally published on Electronicstalk on 30 Apr 2003 at 8.00am (UK)
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"Elcom's primary marketing focus is in Russia, an area where we have not had licensee coverage.
We believe this concentrated effort will be a strong introduction for our technologies in this new and growing marketplace", said Tim Kuhn, Vice President Business Development, Duraswitch.
"Russia represents the 11th country with a Duraswitch licensee headquarters".
Elena Moskovenko, Elcom CEO added: "We are just beginning to introduce Duraswitch technologies in Russia and see an excellent opportunity in being first to bring this to our customer base.
Our customers have indicated interest in Duraswitch's technology because of the 'click', tactile feel, and the engineering solutions it provides.
We have taken samples to a few tradeshows and the market response has been extremely positive".
Kuhn continued: "According to PCI Industrial Computers Manufacturers Group Europe, the consumption of electronic parts in Russia is growing at 20% annually.
Key manufacturing sectors include specialised electronics, telecommunication systems, automobile electronics, home appliance products, and the manufacture of electronic parts, computers and office equipment".
Key markets for Elcom include point-of-sale and cash registers, medical equipment and a broad range of industrial controls such as scales, measurement and machine controls.
Founded in 1991 as EleSy (Electronic Systems of Russia), Elcom was opened as a branch of EleSy in 2002.
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