Product category:
Microprocessors, Microcontrollers and DSPs
News Release from: eASIC Corp
Edited by the Electronicstalk Editorial
Team on 06 April 2007
New VP of Sales for ASIC specialist
Fred N Lancia II has been appointed Vice President of Sales for ASIC specialist eASIC.
eASIC has announced the appointment of Fred N Lancia II as Vice President of Sales Reporting to Ronnie Vasishta, eASIC's President and CEO, Lancia will oversee worldwide sales activities, establishing and executing an overall sales strategy to achieve the company's aggressive growth plans
This article was originally published on Electronicstalk on 9 Jun 2004 at 8.00am (UK)
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Drawing upon his extensive knowledge of the FPGA, ASIC and ASSP markets, Lancia will help eASIC accelerate customer adoption of its zero mask-charge structured ASICs.
Lancia will connect eASIC's products, the seasoned sales channel and the distribution resources for the benefit of the global customer base.
His experience in working with large companies, as well as fast-growing small companies, provides Lancia with the right background to manage eASIC's sales, while promoting the company's methodology of providing unparalleled customer service to ensure customer satisfaction.
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Lancia has more than 24 years experience in the semiconductor industry.
His expertise is in creating and managing world-class sales and marketing organisations, building customer relationships, achieving designs wins, and driving revenue growth.
Lancia was previously Vice President of Sales and Product Marketing for KeyEye Communications and Vice President of Sales for GCT Semiconductor.
Before that he was Vice President of Marketing for Metalink and Director of Asia Pacific Sales for Level One Communications.
Earlier, Lancia was with programmable logic supplier Lattice Semiconductor, ASIC supplier Fujitsu Microelectronics, and AMD.
He holds a BSEE from Ohio State University, an MSEE from Stanford University, and an MBA from the Kellogg Graduate School of Management at Northwestern University.
"We are pleased to add an industry veteran to lead the company's sales effort and strengthen our management team", says Ronnie Vasishta, eASIC President and CEO.
"Fred Lancia joins eASIC at a perfect time, when the industry is seeking a cost-effective custom design solution and eASIC is ready with its disruptive technology and innovative products to answer their ever growing needs".
"Fred brings with him a wealth of engineering and sales knowledge in ASIC and FPGA designs, as well as in more vertically focused products, working at both large companies and small start ups".
"As the company is moving to the next growth stage, the revamped leadership team will contribute to building a successful business with a strong customer-focus and a clear completive advantage".
"Our aim is not just to meet revenue goals, but to excel and exceed the targets, providing maximum customer satisfaction", Vasishta continues.
"I am excited to join eASIC in the cusp of creating a paradigm shift in the main-stream semiconductor design by reinventing the way of doing custom logic", says Fred Lancia, eASIC's Vice President of Sales.
"The Nextreme Structured ASIC product suite provides the customers with unique advantages in terms of cost, turnaround and performance".
"Removing mask charges and providing ease-of-design as well as production flexibility, allow eASIC to serve a broad range of customers who are eager to have an affordable custom logic solution".
"Nextreme is a value-added alternative to FPGAs and other ASIC technologies, as it offers an optimised solution which is a perfect fit for a variety of industrial and digital consumer applications, among others".
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