Smart fabric is ready to wear - and wash

Eleksen Group has been chosen by the top innovator of men's and women's tailored clothing, Bagir, to produce its iPod suit for men.

Eleksen Group has been chosen by the top innovator of men's and women's tailored clothing, Bagir, to produce its iPod suit for men.

Bagir works with major retailers throughout the US and UK including Brooks Brothers, Lands End and Marks and Spencer.

The suits are expected to hit the racks at the end of November 2006.

The Bagir suit jacket integrates Eleksen's ElekTex smart fabric touchpad technology, which transforms a lapel into a five-button electronic control panel.

The ElekTex-enabled iPod Suit is both fashionable and functional.

The suit is machine-washable and wrinkle-resistant, making it the ideal choice for today's music-savvy and style conscious business professionals.

"We selected Eleksen's unique touch-sensitive fabric to create an accessible interface between our clientele and their iPods", said Offer Gilboa, CEO of Bagir.

"ElekTex is the only product on the market that is not disruptive to the design of our suits".

"By integrating ElekTex, Bagir is able to introduce a trend-setting suit that enables iPod-lovers to play, pause, skip tracks and adjust the volume on their iPods from their jacket lapels".

"We couldn't be happier with the results".

Previously, Bagir had worked with another supplier of wearable interfaces, but recently turned to Eleksen because of the benefits that it offers to designers and its ability to meet Bagir's tough durability standards.

As a result, the suit is stylish but can also be machine washed or dry-cleaned.

"This partnership is proof that wearable technology is moving from its roots in sportswear to the boardroom and from the slopes to the street".

"The partnership with Bagir is testimony to the fact that ElekTex is helping to redefine the way that the apparel industry participates in the growing trend for portable entertainment".

"Bagir has grabbed the future with both hands in this exciting new innovation which will change the way we look at businesswear forever", said Robin Shephard, CEO of Eleksen.

ElekTex is the breakthrough touch-sensitive textile which is also lightweight, flexible, durable and washable.

Virtually undetectable once integrated, ElekTex transforms clothing into must-have-fashion for the billion dollar portable MP3 and mobile phone market.

Marrying cutting-edge fashion with ElekTex empowers clothing designers to reinvent their brands and products.

ElekTex allows designers to truly combine fashion and function, creating clothing which responds to the dual consumer demand for fashion that both reflects personal style and incorporates mobile entertainment and communications devices.

The Bagir iPod Suit will be available in five styles, and has a suggested retail price of GBP 149.

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