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Exhibitions, Courses, Conferences and Training
News Release from: Electronics Representatives Association
Edited by the Electronicstalk Editorial
Team on 28 October 2005
US reps and distributors to meet in
Tampa
The Electronics Representatives Association and the National Electronic Distributors Association are cosponsors of the 2006 Electronics Industry Sales and Marketing Conference.
The Electronics Representatives Association (ERA) and the National Electronic Distributors Association (NEDA) are joining forces to cosponsor the Electronics Industry Sales and Marketing Conference from 28th to 31st March 2006 at Saddlebrook Resort in Tampa, Florida The conference will be the industry's first educational and networking forum designed specifically for reps, distributors and manufacturers to focus on their sales and marketing strategies
This article was originally published on Electronicstalk on 8 Nov 2004 at 8.00am (UK)
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The conference program committee is composed of reps, distributors, manufacturers and staff members of both sponsoring associations.
The committee has been developing the conference programme for a number of months, using the theme "Spring training: covering all the bases".
A detailed brochure, outlining the event's two-and-a-half days of general sessions and breakout seminars, will be available shortly.
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Most general sessions will be for all attendees, but time is also blocked for rep-only, distributor-only and manufacturer-only programming.
The conference programme committee is chaired by Emmett Ellis, CPMR, of Wallace Electronic Sales.
The Vice Chair is Kathleen Cahill, CPMR, of Net Sales.
Other ERA members on the committee are Mark Conley of O'Donnell Associates North and Paul Nielsen, CPMR, of Brainard-Nielsen Marketing.
NEDA members on the committee are Manny Brunson of Hagemeyer North America and Mike Calabria of Arrow.
Manufacturers participating on the committee are Dave Fitzgerald of Laird Technologies, Dave Harmet of Molex, Scott Lindberg of Advanced Power, Carla Mahrt, Scott McLendon of Phoenix Contact, Patty Moorman of Bourns, Dick Neumann of Grayhill, Mike Selvaggi of Cornell Dubilier and Carol Taylor of Lemo USA.
The committee also includes five association staff members: Ray Hall, Tom Shanahan and Tess Hill of ERA; and Robin Gray and Michelle Meyer of NEDA.
A key segment of the conference programme will focus on what reps, distributors and manufacturers expect of each other in their respective roles and how they define those roles.
Other general sessions for all attendees will address TAM/DTAM issues, how to successfully introduce new products and how new technology can boost sales and marketing efforts.
Workshop discussions among delegates will be a major part of the conference program.
In advance of the conference, several surveys will be conducted to gather input on programme topics from hundreds of individual reps, distributors and manufacturers.
Describing the programme planning to date, Ellis says: "We are fortunate to have assembled an outstanding group of volunteers who believe it's important to bring reps, distributors and manufacturers together to 'cover all the bases' of sales and marketing in today's global electronics industry".
"They are building a program that will be loaded with valuable 'take-aways' for every attendee".
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