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News Release from: Electronics Representatives Association
Edited by the Electronicstalk Editorial
Team on 16 February 2006
Surveys to shape sales and marketing
conference
The ERA and the NEDA are conducting three industry surveys to develop information for programme segments for the 2006 Electronics Industry Sales and Marketing Conference.
The Electronics Representatives Association (ERA) and the National Electronic Distributors Association (NEDA) are conducting three industry surveys to develop information for programme segments for the 2006 Electronics Industry Sales and Marketing Conference, scheduled for 28th to 31st March at Saddlebrook Resort in Tampa, Floridaa The event, with the theme: "Spring training: covering all the bases", is the first forum of its kind, bringing together professional sales reps, distributors and manufacturing executives to focus on improving their field sales and marketing partnerships
This article was originally published on Electronicstalk on 8 Nov 2004 at 8.00am (UK)
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The surveys - one for field sales reps, one for distributors and one for manufacturers - are designed to elicit respondents' expectations of their supply chain partners.
For instance, the survey of reps asks them to rate the importance of specific expectations of their principals and their principals' distributors.
All three surveys also ask questions regarding perceived attitudes, with the goal of identifying and debunking common misconceptions that reps, distributors and manufacturers have about each other.
The online survey of manufacturers has been launched, and the surveys of reps and distributors will be launched during mid-February.
Even though the survey input will be used as a starting point of discussions during the sales and marketing conference, respondents need not be attending the conference to participate in the survey.
A summary of the results of each survey will be published by ERA and NEDA, along with a report of the expectations and attitudes discussions held during the upcoming conference.
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