Monarch adds to EVE's sales force

An Emulation and Verification Engineering (EVE) product story

Edited by the Electronicstalk editorial team Apr 24, 2003

EVE has signed a channel partner agreement with Monarch Technologies Group, the new sales and marketing specialist for new and emerging electronic design automation companies.

Emulation and Verification Engineering (EVE) has signed a channel partner agreement with Monarch Technologies Group, the new sales and marketing specialist for new and emerging electronic design automation (EDA) companies.

Under terms of the agreement, Monarch Technologies Group initially will sell EVE's ZeBu - or Zero Bugs - a hardware platform used to accelerate the verification process, in the Western USA.

Formed in 2003, it provides a worldwide professional sales and marketing channel of experienced sales and marketing professionals for suppliers of complex EDA software and hardware.

"Monarch Technologies Group gives us the means to quickly build a market presence in a cost-effective manner", says Lauro Rizzatti, Vice President of Marketing at EVE.

"Its business model is one that should have been adapted by the EDA industry years ago".

Adds Bill Hoolhorst, President and founder of Monarch Technologies Group: "EVE is the kind of company we can well represent.

It has good technology and excellent word-of-mouth momentum, which we will fully leverage".