Singapore office highlights Asia-Pacific offensive

Edited by the Electronicstalk editorial team Sep 13, 2002

Esmertec has opened a new Asia-Pacific head office in Singapore, highlighting the importance the company places on this region.

Esmertec has opened a new Asia-Pacific (APAC) head office in Singapore, highlighting the importance the company places on this region.

Headed by Tesla Lee, newly appointed Regional Director, APAC, the Singapore office will be responsible for all sales and support issues in Asia.

With a thorough understanding of the Asian market, Tesla Lee and his team will be at the forefront of the Singapore operations, providing sales and technical support to Esmertec customers and partners in the Asia-Pacific region.

Tesla Lee brings 14 years of telecommunications experience to Esmertec.

Prior to joining Esmertec, he was Regional Director, APAC, at Gemplus.

Tesla Lee began his telecommunications career with Nortel Networks.

He holds a master's degree in international management from the San Francisco Golden Gate University and a bachelor's degree from the University of Melbourne, Australia.

"We believe that it's imperative for Esmertec to build on its early market lead in Asia-Pacific, given the explosive growth of wireless usage throughout the area in countries like Japan, China and Korea.

Asian operators and subscribers have always been early adopters of new value-added services", stated Tesla Lee.

"According to a recent report from Datacomm Research, Asian handset makers will be the big winners when it comes to wireless Internet killer applications: gaming on mobile phones", said Jean-Claude Martinez, Senior VP Sales of Esmertec.

He added: "We recognise the importance of having an additional office and local support team for our customers in Asia.

As esmertec moves into its next stage of growth, we're delighted to have Tesla Lee to help us capitalise on the tremendous opportunity in the Asian market".