Product category:
Power Supply ICs and Controllers
News Release from: Fairchild Semiconductor
Edited by the Electronicstalk Editorial
Team on 25 July 2005
Power growth is key Fairchild strategy
Fairchild is set to boost its levels of customer support, including doubling the number of Global Power Resource application labs worldwide.
Fairchild Semiconductor plans to maintain its dominance in the fast growing power semiconductor market, and accelerate growth in its related analogue businesses, through a focused strategy based on increased R and D investment to develop more highly integrated power products and enhanced customer support with the opening of additional Global Power Resource Centres and the hiring of more field application engineers to work directly with customers At the core of Fairchild's strategy are enhancements to Fairchild's customer support, including doubling the number of Global Power Resource application labs worldwide
This article was originally published on Electronicstalk on 28 Feb 2001 at 8.00am (UK)
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The announcement follows a year in which Fairchild's power business grew 24% to a total of 75% of Fairchild's sales.
"According to iSuppli, power semiconductor growth over the period 2004-09 is forecast to be 11.5%, compared with 7.2% for semiconductors as a whole".
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"Fairchild aims to ensure that it has the solutions and the customer partnerships to benefit from that growth", said Mark Thompson, Fairchild's new President and CEO.
"We plan to achieve this by increasing the customer base for innovative new solutions such as smart power modules (SPM), analogue switches and uSerdes, increasing our customer focus to identify new product opportunities early in the cycle and by changing our spending priorities internally to increase investment in research and development in the analogue and power domain".
Thompson added: "Sales of Fairchild's smart power modules, a complete integrated power management solution, tripled in 2004".
"In that same timeframe, our analogue switch sales grew 28% year-on-year, as a result of the performance advantages they deliver to our customers".
"Our uSerdes devices address directly a design challenge for developers of the 400 million clamshell handsets sold every year, with a unique solution that consumes one-seventh the space and one tenth the power at one third the price of conventional devices".
"We are already working with our customers to develop additional integrated analogue and power solutions to directly address challenges like the rising cost of energy and the introduction of energy efficiency regulations".
"We also expect to have our entire product portfolio available in lead free devices by 1st December 2005, well ahead of compliance requirements".
Fairchild's Global Power Resource application labs are central to the focused approach to develop highly functional, integrated system power solutions.
Pioneered in Europe, these centres allow Fairchild to work directly with customers to identify their design challenges, develop innovative total system power solutions that increase functionality and efficiency while minimising part count and cost and partner to implement these solutions in end product designs.
"Europe continues to be a global centre for 'killer app' design in the ultraportable segment, as well as automotive and industrial production, including lighting ballast", said Thompson.
"The recent expansion of Fairchild's Global Power Resource power design and application lab in Fuerstenfeldbruck, Germany underlines Fairchild's commitment to partnering with European customers".
"This centre provides complete system power solutions for motion and motor control".
"These capabilities, added to our design expertise in industrial, consumer and automotive applications at this site, are supporting our European customers' drive to develop innovative, energy efficient products that move quickly through development to market".
The centre has already completed more than 50 successful system power designs in its first 18 months, reducing part count requirements while increasing functionality and efficiency in customer applications.
Fairchild plans to expand the number of centres globally from six to 12, with new centres in Chicago, Brazil, Japan, Korea and two in China.
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