Product category:
Capacitors
News Release from: Farnell
Edited by the Electronicstalk Editorial
Team on 08 June 2005
Microchip rewards marketing campaign
Premier Farnell has received a special award for the global market campaign it gave Microchip's 6-pin PIC microcontroller.
Premier Farnell has received a special award from Microchip Technology in recognition of the global market campaign it gave Microchip's 6-pin PIC microcontroller, which remains the world's smallest microcontroller The PIC10F microcontroller from Microchip was promoted simultaneously at the end of 2004 by both Farnell InOne, Premier Farnell's business in Europe, and Newark InOne, its operation in the USA
This article was originally published on Electronicstalk on 27 Oct 2004 at 8.00am (UK)
Related stories
Bundle provides easy intro to Flash micro
The world's smallest microcontroller, the PIC10F206 created by Microchip Technology, is now available from Farnell InOne in an exclusive bundle starter kit.
Guide for manufacturers covers RoHS compliance
Europe's first - and much needed - guide to compliance with the EU's complex Restriction of the use of Certain Hazardous Substances (RoHS) Directive has been launched today by Farnell InOne.
Video panels are suitable for tough applications
Now available from Farnell is Trident's range of video module kits, providing everything required to integrate a TFT display panel into a project and with all the necessary controls and cables
Based on its 12-year trading history with Microchip, Premier Farnell was able to identify exactly what was required to create one of Microchip's biggest and most successful product campaigns in the last five years.
The use of Premier Farnell's CRM database was integral to the target marketing success of the campaign, generating some off the highest response rates Premier Farnell has ever experienced.
Rick Bosshardt, Vice President of Worldwide Distribution, Microchip comments: "Premier Farnell's efforts throughout this global campaign were extensive, and the team helped to significantly increase the customer reach with its multichannel programmes to promote and distribute this new product".
Marianne Culver, Group Director, Global Supplier Management at Premier Farnell, adds: "This award recognises not only Premier Farnell as the marketing force we undoubtedly are, but also commends the hard work and dedication of our employees around the world who really do strive to go that extra mile for our customers and suppliers".
• Farnell: contact details and other news
• Email this article to a colleague
• Register for the free Electronicstalk email newsletter
• Electronicstalk Home Page
Search the Pro-Talk network of sites
