Sipex signs in global deal

Premier Farnell has concluded a global distribution agreement to market Sipex products.

Premier Farnell has concluded a global distribution agreement to market Sipex products.

The partnership will enable Sipex, which manufactures broad analogue signal processing products, to target markets around the world.

Significantly, there will be a special focus on Sipex's power management and interface devices, all of which are now compliant with the RoHS (Restriction of the use of Certain Hazardous Substances) Directive.

Premier Farnell's Europe and Asia Pacific business, Farnell InOne, will work with its US sister company, Newark InOne, to deliver an extensive range of Sipex product to customers across all three regions (Europe, Asia Pacific and USA).

Sipex's ICs (integrated circuits) profile is grouped into three product families - power management, serial interface and optical storage.

With these product families, Sipex is strategically well positioned to provide complete analogue solutions to thousands of customers worldwide which manufacture wired and wireless data communications hardware, networking and telecommunications equipment, and portable consumer devices.

Farnell InOne and Newark InOne will stock in excess of 200 variants of the power management and interface products to suit customer specifications.

Specifically, the power management range of products is focused on handheld and portable, battery powered applications such as cellphones, PDAs, Internet appliances, digital cameras, and lap top computers.

The interface product set meanwhile serves mature and emerging applications in connectivity.

Rick Hawron, Senior Vice President, Worldwide Sales, Sipex comments: "Many of our customers work in high-tech design and manufacture which means it is critical to be able to turn everything around fast and stay ahead of the competition".

"By making our products available through Premier Farnell, renowned not only as an excellent marketer and distributor, but also for its industry leading support for the RoHS Directive, we believe we will be better able to keep our customers one step ahead, to enable them to turn around cutting-edge RoHS compliant designs at speed".

Adds Marianne Culver, Senior Vice President, Global Supplier Management, Premier Farnell: "We're particularly excited about taking this great range of Sipex products to market, Sipex's product profile offers engineers innovative drop-in and 'plug and play' equivalents to many industry standard devices, which will accelerate time to market with short lead-times and competitive price positioning".

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