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Cirrus Logic strengthens link with Premier Farnell

Edited by the Electronicstalk editorial team Sep 26, 2005

Cirrus Logic has extended its relationship with Premier Farnell, the global marketer and distributor of electronic components, MRO products and specialist services.

Cirrus Logic, a provider of high-precision analogue and mixed-signal integrated circuits, has extended its relationship with Premier Farnell, the global marketer and distributor of electronic components, MRO products and specialist services, by signing a deal with its award-winning subsidiary in Europe, Farnell InOne.

Already serving Cirrus Logic in North America through Newark InOne, Premier Farnell will now also represent it in Europe in a franchise agreement.

This latest global agreement underlines the strengths and capabilities harnessed by the grouping of Premier Farnell's InOne businesses - principally Farnell InOne and Newark InOne.

Together, the InOne companies aim to work across geographic and business boundaries to deliver the best service possible to customers and suppliers locally.

"Cirrus Logic is excited about our new sales and marketing relationship with Farnell InOne", commented Mike Noble, Vice President of European Sales, Cirrus Logic.

"We share a very strong relationship with Newark InOne in North America, and expanding globally serves to strengthen our distributor channel.

Farnell InOne's industry-leading marketing programmes, customer focused website and extensive customer base will broaden our exposure to thousands of analogue and mixed-signal customers across Europe".

Marianne Culver, Group Director, Global Supplier Management, Premier Farnell, added: "Our cutting edge website is a fast and effective gateway for our customers to source products and information and underpins our global electronics product offering to engineers.

"We are delighted that we can now deliver an extensive range of Cirrus Logic products to customers across Europe via our combination of online media and paper catalogues.

Farnell InOne's focus on bringing new products to market quickly and meeting the needs of design engineers makes it the ideal distributor to showcase Cirrus Logic's impressive product offering".