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Product category: Analogue and Mixed Signal ICs
News Release from: Farnell
Edited by the Electronicstalk Editorial Team on 07 January 2008

Cirrus deal expands to new territories

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Newly signed territory extension adds Eastern Europe, including Russia and the Asia Pacific region to the coverage that Farnell already provides in the European Union.

Underlining its strategy of internationalising its multichannel business model, reaching out into new countries and offering the latest technologies to electronic design engineers, Farnell has extended its distribution agreement with Cirrus Logic The newly signed territory extension adds Eastern Europe, including Russia and the Asia Pacific region to the coverage that Farnell already provides in the European Union

To complement the existing product range, a number of new product families have recently been added.

The updated profile covers high-precision analogue and mixed-signal audio ICs for consumer, professional, automotive and industrial applications, including ARM-based embedded processors, ADC/DACs, interface, Ethernet/PWM/audio controllers, as well as the supporting development tools.

Commenting on the new agreement with Cirrus Logic, Marianne Culver, SVP Global Supplier Management, Premier Farnell, says: "This territorial extension agreement is a significant development with one of our established suppliers, Cirrus Logic is a leading company in its field".

"The agreement perfectly demonstrates the global outreach of Premier Farnell's supply chain".

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