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News Release from: Frost and Sullivan
Edited by the Electronicstalk Editorial
Team on 05 June 2006
Power grid failures spur UPS demand
The beleaguered Western European UPS market is making a strong comeback following the crash of the IT and telecomms market in the early part of the decade.
The beleaguered Western European uninterruptible power supply (UPS) market is making a strong comeback following the crash of the IT and telecomms market in the early part of the decade As economic confidence returns, especially among continental EU countries, investment in industry, infrastructure and also the IT and telecomms sector is rising, triggering a positive spillover effect on the UPS market
This article was originally published on Electronicstalk on 28 Jul 2006 at 8.00am (UK)
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Frost and Sullivan finds that the Western European UPS market earned revenues of Eur 958.0 million in 2005 and estimates this to reach Eur 1.5 billion in 2012.
"Renewed investment is driving the revival of the western European UPS market", notes Frost and Sullivan.
"Investment is starting to return to many countries in the region as economies begin to gain more stability after the recession and as a result increased spending is opening up opportunities for UPS manufacturers and giving the market the growth push it needs to take it through the coming years".
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The UPS market will also benefit from rising demand in the aftermath of power grid failures, which resulted in blackouts across major European countries including the UK, Switzerland, Italy and Greece in recent years.
At the same time, growing concerns over data storage and security will boost investments in UPS solutions.
However, the market will continue to grapple with the twin challenges of competition and pricing.
While competition has always been high, its intensity has increased in recent years due to price consciousness among customers.
Multinational UPS manufacturers are not only facing heightened competition on the home front, but are also having to deal with an influx of cheaper products, which are exacerbating the steady decline in margins.
"Market share has become paramount in this largely consolidated market and being able to draw on skills in terms of their products, services and customer relations will give market participants the success they are looking for", says Frost and Sullivan.
"Being able to meet customers' total power protection needs will also enable manufacturers to gain a competitive edge".
Offering a strong product range, which includes both UPS and services, will help manufacturers achieve a strong advantage within the western European market.
With the choice of offerings having become important, possessing a strong product will be crucial to success.
Improving product awareness will, at the same time, help expand the base of competent UPS users.
Manufacturers are realising that as the market in Western Europe matures, it will have to be reinvigorated.
For this, market participants will have to systematically assess existing products, sales channels as well as customer relationships.
Participants will be able to grow only if they show the ability to adapt to the market and its changing needs.
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