Contract manufacturer switches to market focus

GSPK Electronics has been restructured into four market-specific business units.

GSPK Electronics has been restructured into four market-specific business units.

The key focus is to enable customers to pull value from the business in design, purchasing and manufacture.

The strategy and philosophy behind the Knaresborough based company's innovative and unique change in structure is to create a dedicated team of people to focus on specific market sectors.

In doing so, they can provide experts within each relevant marketplace, creating a bold differentiation to their nearest competitors.

This forward thinking approach has been designed for expansion in mind but initially the business units focus on: measurement and calibration; medical, military and security; power and automation; and telecommunications and RF.

The previous departmental structure limited customers from pulling value from the GSPK offering.

Today, each market sector has its own committed team which can apply its sector specific knowledge to benefit its needs.

Each team has a complete understanding of each product from design and technology, function, service requirements, market, application through to product lifespan.

Keith Walker, Managing Director at GSPK Electronics, said: "To enable our customers and potential customers to pull value from our business, we have structured the organisation to being market focused.

Each project has a dedicated network of staff to ensure our customers have complete confidence in GSPK Electronics as their supplier.

Managing this change in production and how we service our customers has meant a great deal of training, development and dedication from all involved.

It is clear, now that everything is in place, that our customers and future customers will benefit enormously from this sector specific focus".

Walker: "We are committed to understanding the present needs of our customers, anticipating their future needs and responding accordingly.

We know what our customers want and we deliver it.

This forward thinking and innovative approach to conducting business has proven to be a win-win for all concerned and clearly of major benefit in what are very competitive markets.

Our sector specific business units provide you with a team of experienced staff that really understand your industry - because they work in it too.

We know what our customers want and we provide it to them".

GSPK believes that this structure will allow its customers to reduce their total acquisition costs and will enable them to focus on their own core competences.

As a company which understands its markets, GSPK Electronics ensures the management of the complete product life cycle with an exclusive end of life management agreement, allowing the product to be serviced in line with its customers' corporate customer expectations.

Said Ian Butterworth, Materials Manager at Federal Signal: "Federal Signal Limited are the principle providers of voice and alarm systems for safety critical applications, both onshore and offshore, supplying to a range of blue chip companies in the oil, gas and commercial markets.

The Federal Signal Limited philosophy is to focus on providing solutions for our customers by integrating a range of modules to match customer's requirements.

As such a quality subcontractor to supply these modules, which go into safety critical areas, is of paramount importance to our business".

Butterworth continues: "Having investigated close to 80 suppliers, GSPK was awarded the business due to their exceptional customer focus and professionalism coupled with a keen sense of cost management and a practical approach to making the business work.

The aim of our sourcing exercise was to find a partner that could act as an extension of our manufacturing facility, incorporating both the day-to-day supply and logistics operations and the developing of new products by working closely with our design teams.

GSPK has thus far proved that their policy of sectioning the market place and integrating themselves into the customers' business can provide tangible benefits and we look forward to a long and prosperous partnership".

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