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Product category: LCD Modules
News Release from: Hitachi Europe - Display Products Group | Subject: IPS-Pro-Prollezza technology
Edited by the Electronicstalk Editorial Team on 25 October 2007

Screens offer luminance boost

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Hitachi Displays has developed both medium-sized and compact IPS LC displays with IPS-Pro technology.

Hitachi Displays has released IPS-Pro-Prollezza technology Delivering an improvement of around 1.4 times in luminance with power consumption equivalent to conventional products Pro-Prolezza has been adopted in high-definition compact IPS liquid crystal (LC) screens for mobile phones and single-lens reflex digital cameras.

The popularity of terrestrial (single-segment) digital broadcasting for mobile phones has driven demand for high-quality, compact LC for mobile phones or other devices.

Hitachi Displays has developed both medium-sized and compact IPS LC displays with IPS-Pro technology.

Both have been highly acclaimed by customers requiring high image quality.

Hitachi Displays has also developed a hybrid IPS LC with suppressed light reflection.

With this technology optical transmittance has been significantly enhanced with an improvement in the TFT pixel structure design and fine processing technology.

Luminance has consequently improved 1.4 times, from the 350cd/m2 of conventional products to 500cd/m2.

This has been achieved without increasing power consumption, enabling a high-quality LC display that is easily viewable outdoors.

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