Product category:
Electronics Manufacturing Materials and Consumables
News Release from: Henkel Loctite Adhesives
Edited by the Electronicstalk Editorial
Team on 23 July 2004
Grouping glues famous brands together
Henkel Technologies has begun global initiative to market its industry innovations under a single, comprehensive banner and distance itself from the competition.
Henkel Technologies has begun global initiative to market its industry innovations under a single, comprehensive banner and distance itself from the competition The strategic move will enable Henkel Technologies to drive increased visibility of its well-known Hysol, Loctite and Multicore products and services, which customers have come to trust and rely on for their advanced technology needs
This article was originally published on Electronicstalk on 2 Oct 2002 at 8.00am (UK)
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Henkel Technologies, a division of Henkel Corporation (returning over $10 billion in sales revenue in fiscal 2003), is a total solution products and services provider supplying compatible materials for the electronics packaging and assembly industries worldwide.
Henkel Technologies serves the automotive, electronics, aerospace, assembly, maintenance and repair, consumer goods and packaging industries.
As a global supplier of advanced electronics materials for the surface mount and semiconductor packaging industries, Henkel Technologies is the owner of many acclaimed industry-leading product brands including the well-known electronics marketplace brands of Hysol, Loctite and Multicore.
The company lists an unrivalled global service ethic, dedication to personalised customer attention and proactive global design support as its competitive differentiators.
Commenting on the consolidated identity, Pat Trippel, President of Henkel Technologies' Electronics Division says: "The Henkel Technologies name better embodies the entire scope of our business and product offerings".
"Further, it will allow us to fully promote our market-leading products under the brand names that our customers know and trust - Hysol, Loctite and Multicore".
Trippel concludes by saying: "The repositioning of the business under the Henkel Technologies banner may be new, but our global commitment to service, value and technology remains unchanged and will never waiver".
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