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Product category: Electronics Manufacturing Materials and Consumables
News Release from: Henkel Loctite Adhesives
Edited by the Electronicstalk Editorial Team on 21 October 2005

Distribution network covers Germanic
markets

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The Electronics Group of Henkel is preparing to reach out to key regional markets in Germany, Austria and Switzerland with a specialised distribution network for solder wires and fluxes.

The Electronics Group of Henkel is preparing to reach out to key regional markets in Germany, Austria and Switzerland with a specialised distribution network for solder wires and fluxes The new system positions Wetec - already a key distributor for Henkel in Germany - at the heart of the service as a central logistic partner

Wetec will be charged with distributing solder wire and flux products to the North-West Germany region and will also oversee distribution by four further regional organisations.

The new distribution model will be active in time for Productronica 2005, where Henkel and its key distributors will be showcasing the associated product lines.

The Henkel Electronics Group and Wetec have long shared a proven distribution partnership spanning a range of products, from surface mount and thermal management adhesives to underfills and solder pastes.

Under the terms of the new agreement regarding solder wire and fluxes, Wetec will manage the distribution of these products through a network of experienced regional distributors.

Gudeco Elektronik Handelsgesellschaft will cover the South-West Germany area, Rei-Tec Ingenieur-Buro will represent the East Germany region, Ellsworth Adhesives Europe will manage distribution throughout South Germany and Austria, and Sibalco will take care of the market in Switzerland.

These distributors have also shared a successful distribution partnership with the Henkel Electronics Group in the past.

"This comprehensive distribution network will ensure that our range of solder wires and fluxes reach every corner of the German, Austrian and Swiss markets effectively", explains Dirk Luh, Business Manager at Henkel.

"Our distribution partners are well established names in the German speaking electronics market and are ideally positioned to provide materials and technical support to a diverse range of companies across Henkel's markets in Germany, Austria and Switzerland".

"I am confident that the new network, driven by our central logistic partner Wetec, will reflect the efficiency, reliability and quality already associated with Henkel throughout these regions".

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