Product category:
Microprocessors, Microcontrollers and DSPs
News Release from: Hitachi Europe
Edited by the Electronicstalk Editorial
Team on 19 February 2003
Processor picked for terminal
development
Microcell is to use the SH-Mobile application processor in its new mobile multimedia terminal development platform.
Microcell is to use the SH-Mobile application processor in its new mobile multimedia terminal development platform The platform will be used in the full turnkey design and development of mobile phones for a range of leading mobile phone handset manufacturers
This article was originally published on Electronicstalk on 16 Feb 2001 at 8.00am (UK)
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The SH-Mobile was chosen because its comprehensive middleware offering ensures a rapid time to market and cost effective approach for these designs.
The first phones using SH-Mobile are expected to be in European shops in Q2 2003.
The SH-Mobile provides dedicated high-speed execution of multimedia applications such as audio and moving pictures for data communication-based, next-generation mobile phone applications.
This leaves the phone's baseband chip free to manage routine operations more efficiently, which is increasingly necessary as demands on phones intensify.
It also enables rapid response to new application development needs or modifications made necessary by future service diversification and service content changes, while keeping costs low through the use of simpler baseband chips and reduced development complexity.
The SH-Mobile is a standard, volume-produced device and its comprehensive middleware includes all the required multimedia support, such as JPEG, MP3 and MPEG4.
This accelerates design times significantly and can reduce the total cost of ownership, enabling media rich applications even in mid or low-end terminals.
"The SH-Mobile is a cost-effective, total solution which is ideal to power our next-generation mobile multimedia terminals", commented Andrus Rajaniemi, Chief Technical Officer of Microcell.
"Its low power requirements and comprehensive middleware will enable the fast and efficient development of sophisticated systems".
"We are excited that Microcell, one of the world's leading ODM companies in wireless technology, has chosen our SH-Mobile chip", said Chris Litchfield, Communications Business Group Manager, Hitachi Europe.
"This further confirms the SH-Mobile's position as global market leader of application processors".
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