Product category:
Reference Designs
News Release from: Imagination Technologies | Subject: Kurosawa
Edited by the Electronicstalk Editorial
Team on 14 February 2006
Mobile TV platform expands to multiple
standards
Kurosawa is the latest member of Imagination Technologies' family of mobile TV IP platforms, which extends the standards supported to the "One Seg" Japanese terrestrial mobile TV standard.
Imagination Technologies is demonstrating, for the first time, a market-leading silicon based reference platform for multistandard mobile TV on the company's stand at the 3GSM World Congress 2006 in Barcelona, Spain until 16th February 2006 Digital modulation technologies such as DVB-H, T-DMB, Enhanced Packet Mode DAB, and "One Seg" ISDB-T enable suitably equipped phone handsets to receive mobile TV broadcasts
This article was originally published on Electronicstalk on 17 Sep 2003 at 8.00am (UK)
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Each of the standards is likely to succeed in different geographical areas.
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Imagination has announced Kurosawa, the latest member of its mobile TV IP platform family, which extends the standards supported to the "One Seg" Japanese terrestrial mobile TV standard.
Imagination has previously announced the immediate availability of its Vigo IP platform, the first multistandard mobile TV platform supporting DVB-H, Enhanced Packet Mode DAB and T-DMB.
Kurosawa is a licensable demodulation platform for mobile TV with multistandard support for single-segment ISDB-T, DVB-H, Enhanced Packet Mode DAB and T-DMB.
With low system power requirements Kurosawa provides the foundation of a highly-integrated mobile TV solution, reducing cost, design risk and time to market.
Kurosawa IP platform deliverables will be available to lead licensing partners later this quarter.
Imagination Technologies has already proven the capabilities of its market-leading technologies for digital radio and television and is now offering solutions for mobile TV standards.
Combining multiple mobile TV standards in a single platform is the logical step, allowing manufacturers to target a world market and end users to roam internationally.
Imagination expects high-quality mobile video to become as much a part of daily life as mobile audio and communications are today.
Says David McBrien, VP Business Development, Imagination Technologies: "Consumers will increasingly use mobile devices to access live entertainment and information".
"However, video takes ten times as much bandwidth as voice so current networks can't support high-quality multimedia and information delivery in a cost effective way".
"New broadcast standards, and receiver technologies like ours, will open this significant opportunity for exploitation".
Built around Imagination's UCC Mobile (universal communications coprocessor) signal processor, which provides PHY layer demodulation, the Kurosawa platform also integrates hardware to support the DVB-H link layer and an MTX embedded controller for system housekeeping.
Imagination Technologies also supplies a range of mobile video decoders and encoders supporting a wide range of standards including MPEG-2, MPEG-4, VC-1/WMV9, H.263 and H.264 video streams, at resolutions programmable up to HD, offloading the most costly stages in video processing from the CPU.
This technology family enables mobile video that matches DVD for quality while requiring low-power consumption for long battery life on mobile video players.
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