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Product category: Intellectual Property Cores
News Release from: Imagination Technologies
Edited by the Electronicstalk Editorial Team on 01 March 2006

Office and seminars target Taiwanese SoC
makers

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Imagination Technologies has opened an office in Taipei to serve the world class Taiwanese fabless industry.

Imagination Technologies has opened its first Taiwanese office, in Taipei, to serve the world class Taiwanese fabless industry Maxwell Lin, formerly of EDOM and Cirrus Logic has been appointed as Imagination Technologies' Director of Sales for Taiwan

Imagination Technologies provides technology to partners including ARM, Centrality Communications, Freescale, Frontier Silicon, Intel, Philips, Renesas, Samsung, Sharp, Sunplus and Texas Instruments.

Launching its Taiwan office, Imagination Technologies, in collaboration with the Industrial Technology Research Institute (ITRI), is holding seminars in Hsinchu and Taipei, to introduce its silicon intellectual property (SIP) through presentations and demonstrations.

Demonstrations include: solutions for digital and analogue TV, including DVB-T, multistandard SD and HD decode, image enhancement and multi-standard demodulation; solutions for multistandard mobile digital TV (T-DMB and DVB-H on one device); 3D graphics and video for multimedia in mobile phones, PDAs and PMPs; and DAB digital radio and digital audio.

Says David McBrien, VP Business Development, Imagination Technologies: "Semiconductor IP cores are the most effective way of accelerating the development of competitive SoC devices while reducing business risk".

"We create flexible, competitive and preverified technology that partners may not have the time or expertise to develop themselves in areas such as multistandard demodulation, HD video and 3D graphics".

"This enables our partners to add value and differentiate in technology areas where they are strong, providing market leading solutions in a timely manner".

The ability to license complete SoC platform solutions that are integrated, optimised and preverified also allows partners to enter new applications - digital radio, mobile TV, 3D UI, PMP, IPTV etc - ahead of their competitors.

Imagination Technologies' seminars will include an address by Dr CW Jen, Chairman of the Taiwan SoC Consortium as well as expert insight from Imagination's team into key application areas for mobile graphics, video, audio and TV technologies.

The seminars will take place on 6th March 2006 at the Grand Formosa Regent, Taipei and on 8th March at the Ambassador Hotel, Hsinchu.

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