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Product category: Intellectual Property Cores
News Release from: Imagination Technologies
Edited by the Electronicstalk Editorial Team on 21 March 2006

Flash acceleration on show at GDC Expo

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Imagination Technologies is uniting with Scaleform to demonstrate accelerated Adobe Flash content at the GDC Expo in San Jose.

Imagination Technologies is uniting with Scaleform, the leading provider of in-game hardware accelerated UI and vector graphics animation engines, to demonstrate accelerated Adobe Flash content at the GDC Expo in San Jose from 22nd to 24th March 2006 Imagination Technologies' PowerVR MBX combined with the Scaleform VGx vector graphics driver will demonstrate accelerated Flash content via the popular OpenGL ES API

Brendan Iribe, President of Scaleform, says: "We are excited by the potential of PowerVR MBX and Scaleform VGx to accelerate scalable vector graphic libraries, such as Flash and SVG, for mobile and embedded user interfaces, entertainment and advertising".

"Scaleform's close collaboration with PowerVR will deliver a far richer, more immersive, mobile end-user experience".

Scaleform VGx will be marketed as a next generation OpenVG implementation that uses the OpenGL ES API, optimised tessellation (vector-to-triangle conversion), and advanced vertex/pixel shaders to accelerate high-quality 2D scalable vector graphics on existing 3D GPU chipsets.

"The Scaleform VGx driver is designed to compliment the leading graphics hardware and vector graphics content".

"Scaleform VGx will enable content providers to accelerate the mobile end-user experience without requiring complex silicon or data format modifications", added Iribe.

Peter McGuinness, Director of Business Development, Imagination Technologies, says: "Together with Scaleform's VGx core, the PowerVR mobile gaming platform paves the way for hardware accelerated full screen graphics animation, such as Flash, to enter the mobile world for the first time".

"We welcome this opportunity to give developers access to the content, performance, and power efficiency they demand".

PowerVR MBX, which exceeds OpenGL ES 1.x requirements, delivers massive triangle and fill rates along with full 3D features such as skinning, FSAA, curved surfaces, per-pixel lighting and texture compression.

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