Product category:
Intellectual Property Cores
News Release from: Imagination Technologies
Edited by the Electronicstalk Editorial
Team on 11 July 2006
VP roles for McBrien and King-Smith
Imagination Technologies has strengthened the business development operation of its Technology Division by separating the sales and marketing activities.
Imagination Technologies has strengthened the business development operation of its Technology Division by separating the sales and marketing activities to give each the level of focus that the company's growing business demands As a result, the Technology Division has a new Vice President of Marketing and Vice President of Sales
This article was originally published on Electronicstalk on 17 Sep 2003 at 8.00am (UK)
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Says Hossein Yassaie, Imagination Technologies' CEO: "Increasingly high levels of global customer interest and engagement mean that our business development teams have become largely devoted to sales and customer relations".
"These changes, which separate business development into marketing and sales functions, were planned as part of an ongoing process to better deal with the company's growing customer base and pipeline of opportunities, and provide additional executive-level bandwidth".
Imagination Technologies has been steadily strengthening its technology sales and marketing in both its head office and Japan, along with the recent formation of US and Taiwanese offices.
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As part of the ongoing organisational changes David McBrien becomes Vice President of Sales and UK semiconductor industry veteran Tony King-Smith has been appointed to the newly created position of Vice President of Marketing.
McBrien has an established track record of success for both chip and IP sales and has held management positions at Hitachi and at Parthus.
McBrien joined Imagination Technologies in 2002 to run business development for several of the company's technology groups.
In recent years Imagination has achieved significant licensing deals with customers including NEC, Renesas, Intel, Sharp, Texas Instruments, Frontier Silicon, Philips, Samsung, Centrality, Sunplus and Freescale.
King-Smith joins Imagination Technologies from Panasonic, where he was involved in global business and technology development in the consumer, automotive and mobile phone market segments.
He has also held senior management positions at Renesas (Hitachi), LSI Logic, Inmos and British Aerospace.
He brings to the company extensive experience in segment marketing and further blue chip corporate relationships, as well as a wide network of industry contacts.
"Making marketing a dedicated business group will allow our sales operation to focus on its continuing growth, with further extended presence in APAC planned", says Yassaie.
"Our new Taiwanese and US operations have already established many new opportunities and won significant licensing business".
"Continuing focus on those regions is a key strategic activity for us".
After several years of IP licensing and development the company is now seeing large volumes of chips incorporating its IP beginning to ship.
Approximately 12 million licensing partner devices were shipped in FY2005-06, compared with 2.5 million in 2005, and partner design wins were up 43% to 40 SoCs to date.
13 such devices are now shipping from Imagination's licensing partners.
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