Inventronics reduces reliance on telecomms

Inventronics has signed a sales agreement with a new US customer projected to generate $8 million of annual sales of custom enclosures.

Inventronics has signed a sales agreement with a new US customer projected to generate $8 million of annual sales of custom enclosures.

Although the customer cannot be identified for competitive reasons, it is a well-established corporation, more than 25 years old, employing in excess of 1000 people, with a worldwide production and client base.

Most importantly from Inventronics' perspective, the new US customer is from one of five industries - cable television, computer servers, electronic controls, electric utilities and energy resources - that Inventronics had begun targeting to attract additional customers and reduce dependence on its long-time customers in the communications industry.

"This agreement is on target with Inventronics' long-term strategy of diversifying beyond the telecom industry", said Dan Stearne, Inventronics President and CEO.

"Our telecomms customers remain vitally important, but we are also happy to report that in recent months, we have added many new customers in all five of the industries we identified to broaden our markets and customer base".

Stearne said the new customers and revenues stem from Inventronics' decision in early 2001 to adopt a much more aggressive approach - including the appointment of national sales managers and teams in Canada and the UK - to marketing Inventronics' custom enclosure manufacturing expertise.

"We committed ourselves then to strengthening our long-term customer relationships, growing our market share, and expanding into new markets", he said.

"We're succeeding on all three fronts, which bodes well for Inventronics for the rest of 2002 and beyond.

This is especially encouraging after having gone through a very tough period in the last half of 2001, brought on by simultaneous slow-downs in the communications industry and the global economy".

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