Rhodes takes sales role at Innoveda

Innoveda has made David F Rhodes its vice president of The Americas Sales, responsible for guiding all of Innoveda's direct and indirect sales activities in the Americas.

Innoveda has made David F Rhodes its vice president of The Americas Sales, responsible for guiding all of Innoveda's direct and indirect sales activities in the Americas.

The appointment was made by Ken Bado, Innoveda's executive vice president.

"Dave is a consummate EDA professional with a solid track record of sustained results", said Bado.

"With his extensive EDA and enterprise experience, and exceptional technical knowledge, he will be instrumental in helping our customers gain the benefits of using Innoveda's cutting-edge solutions to solve their business problems".

Prior to joining Innoveda, Rhodes was vice president of sales and consulting at Edupoint, and director of sales and business development at pcOrder.com.

During eight years at Mentor Graphics, he held various executive sales management positions and served as an application engineer.

He also spent five years at Unisys as a design engineer.

Rhodes holds a bachelor's degree in computer science from the University of California, San Diego and a master's degree in business administration from the University of San Diego.

He is based in Irvine, California.

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