Insight adds inSilicon IP to Xilinx FPGAs

inSilicon and Insight Electronics have signed an agreement that provides access to high-level IP through distribution.

inSilicon and Insight Electronics have signed an agreement that provides access to high-level IP through distribution.

The agreement authorises Insight, Xilinx's leading distributor and design source, to add inSilicon's extensive communications IP offerings to Insight's Xilinx FPGA portfolio.

At the same time, inSilicon gains the potential to increase its customer base significantly by making IP available through the Insight distribution channel.

Accessing IP through the distribution channel gives customers an easy way to obtain high-level IP for FPGAs, which are primarily purchased through distribution.

The inSilicon/Insight agreement allows customers to work with Insight and Xilinx to not only easily access this technology, but to also implement IP in their designs.

Advances in silicon processes enable OEMs to create cost-effective system-on-a-chip (SoC) designs in programmable logic.

Combined with the low-risk inherent to programmable logic technology, this results in a faster time to market.

Insight is uniquely equipped with the focus, skill and experience that FPGA-based SOC solutions require.

Specifically, a dedicated division, MemecCore, has been created to focus exclusively on intellectual property deployment.

"Insight has had an IP program as part of our design services group for the last four years", said Mark Buckhalt, director of Intellectual Property for MemecCore.

"During this time we've learned a lot about the technology, market and business models that work for our FPGA customers.

Applying this knowledge to inSilicon's proven technology provides a streamlined design flow enabling a time-to-market advantage for Insight's customers".

John Weekley, director of Business Development for inSilicon, said, "This agreement not only gives customers broader access to intellectual property, it provides a single focal point for efficient IP use and product design.

Working with Insight as a one-stop source, customers get solutions based on the value benefits of IP-enhanced Xilinx FPGAs.

As a result, customers can expect faster system delivery to the market.

At the same time, Insight's leadership role in driving broader efficiencies for FPGA design will signal a new market trend in FPGA design methodology".

"This agreement fits very closely with the strategy employed by the Memec group companies.

Insight Electronics provides our customers with solutions for the total life-cycle management of their products," added Greg Provenzano, president and CEO of Insight Electronics.

"IP is a key component in providing our customers with the time-to-market advantage they need.

We have the proven capabilities to design high-performance FPGA semiconductors that let companies enter new markets quickly and then ramp to volume production".

"With one contact, customers can now tap the resources of our three companies", stated Steve Haynes, Vice-president of Worldwide Sales for Xilinx.

"inSilicon and Insight have added a new dimension to the Xilinx alliance, demonstrating the benefits that partnering can bring".

Under terms of the Insight/inSilicon agreement, Insight provides all customer support services including licensing of inSilicon IP technology optimised for Xilinx FPGAs.

In turn, inSilicon has licensed its IP technology and test environments to Insight, also providing training and support.

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