Product category:
Communications ICs (Wireless)
News Release from: Jennic
Edited by the Electronicstalk Editorial
Team on 10 July 2006
Diaper and Baker expand Asia and Europe
Jennic has made two new senior sales and business development appointments to help drive the company's growth opportunities in Europe and Asia.
Jennic has made two new senior sales and business development appointments to help drive the company's growth opportunities in Europe and Asia Ian Diaper joins as Business Development Manager for Japan and Korea, and Dave Baker joins as Sales Manager for Southern Europe
This article was originally published on Electronicstalk on 21 Jun 2005 at 8.00am (UK)
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Between them they have significant experience in sales distribution chain management, business development, key account relationships and demand creation - all key attributes in generating opportunities from the emerging ZigBee wireless sensor networks market.
Mike Clancy, VP Sales for Jennic, commented: "In order to make ZigBee easy, we have put in place the technology, products and support infrastructure for our ZigBee wireless microcontrollers; now the key focus for Jennic is to lead demand creation so that we can maximise the opportunities from ZigBee enabled products".
"These two key appointments will help us drive the market in Europe, Japan and Korea, complementing the sales and distribution network we have already established in North America and greater China".
Diaper brings more than 10 years of wired and wireless industry experience to Jennic, having held key sales and marketing positions at fabless mixed-signal semiconductor companies like CSR, Micro Linear and CML.
At CSR, where Diaper joined during the early startup phase, he is credited with establishing key relationships and spearheading and securing design wins at major cellular handset and consumer OEM/ODM accounts, contributing to CSR's leadership position in the Bluetooth market.
Earlier in his career he accumulated 10 years experience in the instrumentation industry in R and D and product management roles.
Baker joins from Integrated Circuit Systems (now part of Integrated Device Technology since being acquired last September) where he was Director of Sales for six years.
He was responsible for sales development and demand creation in Europe, South Africa, Israel and India, for ICS' mixed signal CMOS clock timing ICs for the PC, consumer and telecomms markets.
As the first direct hire in Europe for ICS, his focus on new designs helped grow company revenues threefold in six years.
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