Award recognises three years of export growth

Kingston Technology has been awarded the Queen's Award for Enterprise in the category of International Trade.

Kingston Technology has been awarded the Queen's Award for Enterprise in the category of International Trade.

The company's European headquarters, based in Sunbury-on-Thames in the UK, has been selected for the award due to its trading success in international markets and its substantial turnover growth over the past three years.

During hard times for the IT industry, Kingston Technology has maintained impressive sales growth, with an 86% increase in shipments to Europe, Middle East and Africa (EMEA), from its European headquarters.

Total turnover for these markets has risen from GBP 102 million in 2001 to GBP 189 million in 2003.

Despite the price crash of the DRAM chip market in 2000 and 2001, Kingston Technology has maintained growth by investing heavily in its new high-quality line of industry standard generic memory called ValueRam.

By heavily targeting price-conscious PC system builder, assembler and white box markets, with ValueRam, Kingston Technology was able to expand in a period of uncertainty while its competitors were being forced to downsize due to reduced turnover.

John Holland, Vice President, Sales and Marketing Europe, Kingston Technology commented: "It is a great honour and privilege to have won the Queen's Award for Enterprise.

At Kingston Technology we take pride in making high quality products that offer great value, plus exceptional levels of customer service.

This, alongside our European headquarters multi-skilled workforce, which comprises 33 different nationalities, offering extensive knowledge of local markets across EMEA, has lead to our International success and sustained growth over the last three years".

The company's EMEA strategy involves providing competitively priced memory module products coupled with industry leading multilingual sales, technical support and customer service.

"By harnessing knowledge of local markets, our multi-lingual team can train and develop partnerships with local dealers and distributors in their own language, establishing trust and providing them with an in-depth understanding of the company's products", concluded Holland.

The success of ValueRam is testimony to Kingston Technology's knowledge of the memory market, which it uses to predict the needs of PC assemblers, manufacturers and end users, to deliver cost effective solutions to the marketplace.

Kingston Technology believes that high levels of training, a commitment to sharing knowledge, an ability to adapt to change and delivering new products to customers quickly, are key to its financial success.

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