Product category:
Switches and Keyboards
News Release from: Knitter Switch
Edited by the Electronicstalk Editorial
Team on 18 February 2004
No competition for new UK distributor
Knitter-Switch has appointed Anglia Components as its new franchised distributor for the UK.
Knitter-Switch has appointed Anglia Components as its new franchised distributor for the UK Knitter-Switch has a rapidly growing business and has been seeking a partner to hold stock in the UK to further develop their sales
This article was originally published on Electronicstalk on 15 Apr 2004 at 8.00am (UK)
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Anglia was finally selected as it is a well-established broadline distributor with strong electromechanical experience and only a limited portfolio of switches.
Knitter-Switch has a complete range of very competitively priced products, which will allow Anglia to address a wide range of markets.
Terry Moss, General Sales Manager for Knitter-Switch UK comments: "Anglia Components are an ideal partner for us as they are not already over-franchised with competitive products.
This will allow us to build a strong relationship and really focus on joint marketing.
Having stock in the UK will be good news for our existing customers and help us convert new customers to use Knitter-Switch products".
"We do not work to a standard distribution model", says Steve Rawlins, Anglia's Managing Director, "as we are not dominated by semiconductor sales.
This allows us to give a larger share of mind to other market areas and offer a better service to tier three and four customers.
We have already appointed a dedicated field application engineer who will ensure seamless communication between Knitter-Switch and our customers.
Our policy is to really go into partnership with one major supplier.
Once we have committed to a particular brand we don't get involved in 'cross-selling' competitive products, which benefits everybody".
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