Product category:
Communications ICs (Wired)
News Release from: Legend Silicon Corporation | Subject: USB Dongle DTTB receiver
Edited by the Electronicstalk Editorial
Team on 25 April 2008
Small receiver brings the Olympics to
laptops
A small USB Dongle DTTB receiver, designed by Legend Silicon and China's Aigo that allows viewers to watch HDTV on their laptops, anywhere at any time.
When the Olympic Games begin in August this year in Beijing, China, many viewers will be able to watch live high-definition (HD) broadcasts of the games on their laptops, thanks to an initiative between Legend Silicon and Intel The move is part of the rapid evolution of digital television (DTV) in China, where the new digital terrestrial TV broadcasting (DTTB) standard supports both fixed high definition TV (HDTV) sets as well as viewing on mobile devices
This article was originally published on Electronicstalk on 8 Jan 2008 at 8.00am (UK)
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Over US $100 million will be used for the development of DTTB in China.
The Chinese government's DTV policy fosters the further development of DTTB.
Plans have been initiated calling for the country to adopt DTTB in 2008 and to obtain the capacity to broadcast multiple HDTV programs by 2010.
The 2008 Olympic Games are viewed as an important opportunity for the growth of HDTV in China.
The Olympics will be delivered live via HDTV to audiences around the world.
On 1st January, 2008, CCTV released DTTB in the Beijing area in preparation for the Olympics.
Other Olympics host cities, including Tianjin, Shanghai, Shengyang, Qingdao and Qinhuangdao, along with Guangzhou and Shenzhen, will introduce free HDTV programming before the Olympic Games starts in August.
Local residents will be able to watch the Olympics live through many types of HDTV reception devices.
Thanks to advanced DTTB technology, viewers are no longer limited to watching TV in their homes.
Many mobile consumer electronic devices have been designed for HDTV, including a small USB Dongle DTTB receiver, designed by Legend Silicon and China's Aigo that allows viewers to watch HDTV on their laptops, anywhere at any time.
Legend Silicon and Intel have begun working with laptop computer manufacturers and USB dongle receiver manufacturers to build an ecosystem that promotes HDTV on laptops, providing viewers with a convenient, portable HDTV viewing experience.
The Intel Centrino platform has advantages in supporting mobile HDTV on laptops.
The platform allows speedy decoding and smooth displaying of HDTV and is capable of running multiple tasks while displaying a TGV program.
The Centrino platform's low power consumption technology makes the laptop thinner, lighter and offers a longer battery life, as well as improved mobile reception.
Centrino's advanced wireless technology offers a smooth upstream channel, allowing audiences to interact with programs that they are watching.
Major laptop manufacturers have shown their willingness to collaborate with Legend Silicon and Intel to promote this new usage model.
Lenovo, HP, ASUS, Sony, Samsung, Toshiba, among other major brands, all agree that the advanced Intel Centrino platform, integrated with the HDTV DTTB USB dongle, will expand the multimedia and entertainment functionality of laptops.
The HDTV viewing feature is expected to be a stimulus for laptop sales.
Consumers in China will be able to purchase Intel Centrino platform-based laptops bundled with the USB Dongle DTV receivers as early as June, 2008.
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