Product category:
LCD Modules
News Release from: Liquavista | Subject: FreeStyle
Edited by the Electronicstalk Editorial
Team on 24 October 2007
Displays break traditional LCD
constraints
Technology promises significant improvements in display performance over LCDs, as well as offering a wide range of colour combinations and design freedom.
New from Liquavista, the FreeStyle range of multimedia displays is claimed to offer designers unparalleled ability to translate their product vision without compromise The colour, size and shape of the active segments/pixels can all be chosen to blend seamlessly with the overall product concept enabling differentiation and value for the whole product to flow from the display
This article was originally published on Electronicstalk on 8 Nov 2004 at 8.00am (UK)
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"By giving them freedom to design the display that fits with their concept we are finally completing the missing piece of their toolbox".
"Traditional LCDs have been constraining product designers due to their lack of design flexibility and colour range and are generally a blot on the face of a great piece of design - FreeStyle allows the display to be the finishing touch to your product bringing real differentiation, rather than something that needs to be worked around", adds Gostick.
ColorMatch FreeStyle technology offers significant improvements in display performance over LCDs, as well as offering an amazing range of colour combinations and design freedom.
It also offers higher contrast improving the readability of the screen wherever you are and eliminating the need for supplementary lighting in many cases.
FreeStyle uses Liquavista's ColorMatch platform to give world-beating display brightness - a reflective performance of more than 50% over an unlimited viewing angle - all at the same power as a reflective LCD.
Liquavista has developed and patented an innovative electrowetting technology for mobile device display screens.
ColorMatch is the first platform to be released to the market but looking forward, this technology has the same range and ability to show videos and full colour images as current LCD screens, while also addressing two main problems inherent in today's displays: poor readability in bright lighting conditions and high power consumption that drains batteries quickly.
Compatible with existing LCD manufacturing process the displays offer a bright new opportunity in the display market.
The opportunity for a new display technology that addresses these problems is huge, with today's global market for mobile displays at Eur 16 billion and for LCDs at over Eur 62 billion.
Products for which Liquavista's electrowetting technology offers real improvements in visibility and power consumption range from watches, mobile phones and digital cameras to ATM screens and large flat panels.
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