Product category:
Microprocessors, Microcontrollers and DSPs
News Release from: LSI Europe | Subject: Zevio
Edited by the Electronicstalk Editorial
Team on 05 January 2006
Processor architecture majors on 3D
graphics
LSI Logic has developed a novel low-power 3D-capable application processor architecture.
LSI Logic has developed a novel low-power 3D-capable application processor architecture Dubbed Zevio, the application processor architecture is ideally suited for consumer electronics products such as GPS navigation systems, electronic toys and edutainment applications, personal media players, and handheld products
This article was originally published on Electronicstalk on 23 Feb 2006 at 8.00am (UK)
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Building on its consumer standard product and custom solutions expertise, the company's new Zevio application processor architecture enables the optimal price-power-performance balance for consumer products.
By providing development support tools and preverified consumer-specific IP, such as 3D graphics and 3D sound cores, LSI's Zevio architecture reduces design complexity and time-to-market, and will help fuel demand for 3D features in a variety of consumer electronics products.
"While 3D has been popular in the PC and game console market, to date there has been little penetration of 3D graphics and sound in consumer applications that require low power and reduced cost", said Chris Crotty, Senior Analyst for Consumer Electronics at iSuppli.
Further reading
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"The Zevio architecture will enable 3D capabilities in these applications while maintaining the retail price points and low-power consumption required by the consumer market.
With its unique combination of media processing and advanced graphics, the Zevio application processor architecture is positioned to penetrate a potential market of over 300 million units in 2005 and 400 million units by 2009.
The flexible Zevio architecture has been developed to enable fast time to market for either standard product or custom ASIC customers.
With a menu of preverified IP blocks that are critical to developing consumer electronics products and 2D/3D sound processors, the Zevio architecture enables products to move from concept to prototype in as little as six months.
By utilising the Zevio programmable reference boards and PC emulators, customers can alleviate steps in a complex system design, get a head start on verification and application development, and concentrate on the design and implementation of differentiating product features.
"It can be challenging to deliver optimal solutions for consumer products, but LSI's experience in both the custom solutions and consumer markets has resulted in a flexible architecture".
"This flexibility allows designers to focus on differentiating their products, while LSI delivers the functions that reduce the time, cost and effort required to develop end products", said Melvin Hirata, Marketing Director, Custom Consumer Solutions, LSI Logic.
"By combining these benefits with our new 3D graphics and sound processor cores, LSI is lowering the barrier-to-entry of enabling 3D in a variety of consumer electronics".
Industry leaders in consumer 3D graphics, embedded systems and software technologies have chosen to work with LSI because of the market opportunity and Zevio's flexible implementation.
Mobile entertainment hardware and software design experts from Koto Co, which developed the WonderSwan handheld gaming system in Japan, collaborated on the creation of the Zevio 3D graphics and sound processors with a focus on low cost, low power, and ease of programmability.
To streamline product and application software development, LSI has also engaged with strategic partners Access Co, which recently acquired PalmSource, and Hi Corp to contribute additional 3D graphics and embedded system expertise.
Access' flagship NetFront web browser for portable devices and its uMore real-time operating system and Hi's proven MascotCapsule 3D graphics development suite, ensure fast time to market for products built on the Zevio architecture.
"Koto's expertise in developing hardware and software for handheld systems complements LSI's expertise in highly integrated custom solutions", said Masayuki Imanishi, Director, Koto Co.
"Combined with Hi's expertise in 3D graphics for mobile platforms and Access' award-winning NetFront browser, we believe this is a perfect solution that will help 3D become a check-box feature in a variety of consumer electronics applications".
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