Product category:
Communications ICs (Wireless)
News Release from: Mirics Semiconductor
Edited by the Electronicstalk Editorial
Team on 06 April 2007
Alliance to tackle Japanese mobile TV
market
UK chipmaker is teaming up with a partner to raise interest in its universal broadcast receiver technology in the burgeoning Japanese market for mobile TVs.
Mirics Semiconductor, a UK-based provider of products for the mobile broadcast receiver market, is collaborating with Electronics Link Japan (ELJ) to exploit opportunities in the burgeoning Japanese mobile TV market for its advanced universal broadcast receiver technology ELJ's team of electronics specialists will work with Mirics to identify and win new business opportunities in Japan for the MSI001 polyband tuner
This article was originally published on Electronicstalk on 17 Jul 2006 at 8.00am (UK)
Related stories
Polyband tuner chip has global application
A new UK-based RF and mixed signal fabless semiconductor company has developed the world's first polyband tuner for mobile digital broadcast reception.
Polyband tuner overcomes regional differences
Breakthrough technology enables OEMs to design a single platform for mobile TV and radio, independent of standards or regional differences.
Mirics also expects the move to help it develop long-term links with demodulator and applications processor vendors, and build valuable relationships with module vendors and ODMs.
"Japan is a key market for Mirics, representing huge potential for mobile TV growth and housing many of the world's leading manufacturers of mobile phones, PDAs and other portable devices", explains Simon Atkinson, CEO, Mirics.
"With the MSI001 chip we have a phenomenally strong technology and by partnering with ELJ we now have the commercial connections we need to establish fruitful and long-term business relationships with some of Japan's top technology companies".
Further reading
Polyband tuner powers DRM module
The Mirics MSI001 provides a flexible RF platform in a portable multifunction digital radio receiver platform designed for DRM, FM and AM applications.
Polyband tuner picks up analogue and digital
Tuner offers high performance across the entire terrestrial broadcast spectrum, from 150kHz (LW) to 1.9GHz (L-band).
Takeshi Niwa, analyst at Japan's Techno Systems Research, comments: "In 2005, Korea was over 85% of the mobile TV market, but Japan is now enjoying rapid growth".
"We forecast that over 50% of mobile TVs sold in 2007 will be in Japan".
The MSI001 is an advanced universal broadcast receiver, enabling designers of mobile phones, portable media players, and PDAs to easily add mobile broadcast reception.
MSI001 supports all current digital terrestrial broadcast standards, and analogue radio, across all terrestrial broadcast bands enabling OEMs to design a single platform for mobile broadcast - independent of standards or regional differences.
"We are very pleased to be working with such a fast-growing and exciting UK company", says Peter Bacon, Chairman, Electronics Link Japan.
"We have already seen great interest in Mirics' technology and look forward to helping develop this fantastic business opportunity in the pioneering Asian mobile TV market".
ELJ (formerly Electronic Link Asia) was established in 1996 to form a bridge between the UK and Japan in the electronics field.
It has successfully introduced many UK technology companies to Japan helping them to achieve significant business transactions and continued business growth.
The ELJ team includes experts who have worked at director level for some of Japan's leading household electronic OEM names, in engineering and business management roles.
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