Product category:
Communications ICs (Wireless)
News Release from: Mirics Semiconductor
Edited by the Electronicstalk Editorial
Team on 15 January 2008
Distributor targets Korean mobile makers
DMB is popular in the domestic Korean market, integrated into products like navigation devices and mobile phones.
Mirics Semiconductor has appointed Korean semiconductor distributor I and C Microsystems to support its sales efforts in Asia, helping the company to exploit business opportunities for its advanced universal broadcast receiver technology in Korea's domestic DMB mobile TV market and the DVB-H/T module export market I and C, which is headquartered in Seoul, South Korea, is the second new company to join Mirics' global distributor network in the last 12 months, following ELJ's appointment in Japan
This article was originally published on Electronicstalk on 17 Jul 2006 at 8.00am (UK)
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I and C was specifically chosen for its strong technical support and established channels into the volume consumer electronics market.
"Korea is a relatively mature market for mobile TV and houses some of the world's leading manufacturers of mobile phones and other portable devices", explains Simon Atkinson, CEO, Mirics.
"With our tuners we have phenomenally strong technology and by partnering with I and C we now have the commercial connections we need to establish fruitful and long-term business relationships with some of Korea's top technology companies".
Further reading
Polyband tuner powers DRM module
The Mirics MSI001 provides a flexible RF platform in a portable multifunction digital radio receiver platform designed for DRM, FM and AM applications.
Polyband tuner picks up analogue and digital
Tuner offers high performance across the entire terrestrial broadcast spectrum, from 150kHz (LW) to 1.9GHz (L-band).
"We are very pleased to be working with such a fast-growing and exciting UK company", says ES Choi, President and CEO, I and C Microsystems.
"DMB is popular in the domestic Korean market, integrated into products like navigation devices and mobile phones".
"There are also a number of potential customers based in Korea, exporting DVB-H/T and ISDB-T modules".
"As Mirics' support all these standards with a single competitive device, we have already seen great interest in the technology".
Mirics' MSi001 and MSi002 tuners enable the development of high performance receiver solutions for cost and sise sensitive consumer electronics applications including cellular handsets, portable radios, PMPs, notebook and desktop PCs, PDAs and USB TV dongles.
The tuners offer high performance across the entire frequency spectrum from LW to L-band, delivering global digital and analogue terrestrial broadcast reception in multiple broadcast standards including DVB-H, ISDB-T (1-, 3- and 13-seg), T-DMB, MediaFlo, DAB, DRM, AM and FM.
The devices' unique FlexiMode architecture allows multiband, multimode products to be developed, meaning OEMs can leverage the cost benefits of a platform-based product strategy by only requiring a single tuner for multiple product applications.
Performance is delivered without sacrificing the key requirements battery powered consumer electronics devices: low power consumption, small solution footprint and low solution cost.
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