Product category:
Intellectual Property Cores
News Release from: MIPS Technologies
Edited by the Electronicstalk Editorial
Team on 31 January 2005
Herb comes onboard
MIPS Technologies has appointed former AMD Executive VP and Chief Sales and Marketing Officer Rob Herb to its board of directors.
MIPS Technologies has appointed former AMD Executive VP and Chief Sales and Marketing Officer Rob Herb to its board of directors With over 20 years of sales and marketing experience in the semiconductor industry, Herb will bring world-class strategic guidance to MIPS Technologies
This article was originally published on Electronicstalk on 23 Feb 2001 at 8.00am (UK)
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"Rob has a unique combination of marketing expertise and sales experience that will make him a valuable contributor to the MIPS board", said John Bourgoin, MIPS Technologies' President and CEO.
"In addition, he has substantial experience with the embedded microprocessor business and related technologies".
"MIPS has a growing range of opportunities, and I am confident his skills will be put to great use".
"I am delighted to welcome Rob to our board".
"Over the years I've watched the use of microprocessors becoming ubiquitous, with designers choosing to rely more and more on licensed IP", said Herb.
"The financial and market arguments for designing with known-good, complex IP are compelling".
"MIPS' processor technology already powers most DVD recorders and set-top boxes and a growing number of portable consumer applications".
"The company has made great progress in growing its customer base during difficult times, and I look forward to contributing to its growth as a member of the MIPS Technologies board".
Herb began his AMD career in its sales organisation in 1983.
Over the next several years he held positions of increasing responsibility in AMD's sales operation, becoming Director of Headquarters Sales in Sunnyvale, California, in 1989.
In 1992, Herb became Director of Marketing of the company's Embedded Processor Division, where he was responsible for all marketing, production control and systems engineering activities for this division.
Promoted to Vice President, Strategic Marketing in 1996 for AMD's Computation Products Group, Herb led the marketing efforts for AMD's successful microprocessor and core logic products.
In April 2000 Herb was promoted to Executive Vice President and Chief Sales and Marketing Officer and made part of the office of the CEO.
Herb holds a bachelor's degree in electrical engineering from the University of Illinois.
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