CMOS sensor maker streamlines design process

Enovia MatrixOne's Synchronicity DesignSync has been selected by Advasense, a maker of high quality CMOS image sensor products for the mobile phone industry.

Enovia MatrixOne's Synchronicity DesignSync, its semiconductor design data management platform, has been selected by Advasense, a maker of high quality CMOS image sensor (CIS) products for the mobile phone industry.

Advasense worked with Advanced Semiconductor Technology (AST), the local representative and support centre for Enovia MatrixOne's Synchronicity software in Israel.

As camera phones have become increasingly ubiquitous in the mobile device market, Advasense has seen a huge increase in demand for its CIS products, as they help to solve one of the biggest problems with today's generation of camera phones - that image sensors do not have the low-light sensitivity required to take pictures in many common environments such as museums, restaurants, clubs, and even outdoors at night time.

By using Enovia MatrixOne's Synchronicity DesignSync solution, Advasense will be able to streamline its design process and improve information sharing across the company, positively impacting the time it takes to get its chips to market.

"As the mobile device industry has matured, it has become a given that devices will continue to get smaller while at the same time needing to be packed with even more features", said Ari Jaliff VP VLSI Operations of Advasense.

"There is an incredible opportunity here for Advasense as demand increases for solutions like our advanced CMOS Image Sensor, which can give one device a real advantage over other competing camera phone-devices".

"It was imperative that our organisation improve our collaboration and design tools so that we are in the best position possible to take advantage of this growing market demand".

At Advasense, Enovia MatrixOne's Synchronicity DesignSync solution will interface with the company's Cadence tools and will be used to manage the company's data, complex design environment and to control all hand-offs from concept to tape out.

"Successful information sharing within semiconductor development companies is as essential piece of not only competing, but succeeding in today's global economy", added Fabrice Mekersi, Sales Director, EMEA Electronics Industry Solutions, Enovia MatrixOne.

"With Enovia MatrixOne's Synchronicity DesignSync, companies like Advasense will be able to better compete with the larger semiconductor companies and use its reduced cycle time/improved time to market as a real advantage".

"Enovia MatrixOne's Synchronicity DesignSync solution is a perfect fit for companies like Advasense that have a strong market opportunity and need to make sure that their business and information management processes are working efficiently and helping them to reach their goals", commented Uri Farkash, Director of EDA Operations at Advanced Semiconductor Technology.

"With our organisation's expertise and Enovia MatrixOne's superior product, the sky really is the limit for Advasense".

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