Product category:
Microprocessors, Microcontrollers and DSPs
News Release from: Freescale Semiconductor
Edited by the Electronicstalk Editorial
Team on 25 May 2001
Motorola to add Memory Stick to
DragonBall
Motorola is to license and integrate Memory Stick technology as a new peripheral addition in the DragonBall best-selling mobile data solutions portfolio.
Motorola is to license and integrate Memory Stick technology as a new peripheral addition in the DragonBall best-selling mobile data solutions portfolio By including the circuitry for communicating with the popular storage format on-chip, DragonBall's customers will be able to easily design products to take advantage of Memory Stick media
This article was originally published on Electronicstalk on 20 Mar 2001 at 8.00am (UK)
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Memory Stick media are ultra-small, thin, high-capacity, solid-state removable media designed to link a host of different digital products.
By using the Memory Stick peripheral, design engineers can create products that easily and conveniently transfer, store, organise and use digital information, such as digital photos and music files, between computers, cameras and players, PDAs, smart phones and other Internet appliances.
As the portable electronics market continues to expand, manufacturers are looking to build compatibility for industry-accepted interfaces into their products.
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The latest Flash MCUs from Motorola offer typically 100,000 write/erase cycles and 50-year data retention.
The Memory Stick interface gives customers this capability so they can immediately enjoy the benefits of reduced component count, lower system costs and faster time to market.
"Our DragonBall processors are top sellers in many consumer applications where a digital storage medium such as Memory Stick could be used.
For example, with this solution, design engineers can enable PDAs to serve as digital music players", says Peter Shinyeda, corporate vice president and general manager, Motorola's Wireless Subscriber Systems Group.
"There's a reason DragonBall is the number-1 microprocessor in the handheld market.
This licensing agreement for the Memory Stick interface demonstrates our commitment to our customers to provide solutions for the full range of digital products being developed".
The DragonBall family is Motorola's DigitalDNA solution specifically targeted for advanced information appliances and messaging applications such as the popular Palm OS-based handheld computers and Motorola's own two-way messaging devices.
The Memory Stick interface is being incorporated into the new members of the DragonBall family that are scheduled for introduction throughout 2001, including the 68K-based and ARM-core media-ready, high-performance DragonBall platforms.
These products will be designed to enable continued mobility, scalability and connectivity for creating the next generation of wireless PDA, smart phone, Internet appliance and connected portable consumer products.
These platforms continue the legacy that Motorola has established worldwide in the PDA market and will leverage its 60 years of wireless expertise by creating new handheld applications and product categories.
"Sony is delighted to work with Motorola in developing new technologies for reliable, digital media via the Memory Stick open architecture", said Masaharu Yanaga, general manager for Memory Stick Business Centre, Sony Corporation.
"With the development of new digital devices, there is a need to formulate a strategic method of distributing electronic content for both commercial and consumer needs.
The success of future devices will depend heavily on an easy-to-access and secure format like the Memory Stick open architecture.
We are excited that Motorola is providing creative solutions for future products using the Memory Stick technology".
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