Product category:
Microprocessors, Microcontrollers and DSPs
News Release from: Freescale Semiconductor
Edited by the Electronicstalk Editorial
Team on 24 December 2001
DragonBall to gain MPEG4 support
Emblaze Systems is to port its MPEG4 multimedia player to Motorola's DragonBall MX1 microprocessor.
Emblaze Systems is to port its MPEG4 multimedia player to Motorola's DragonBall MX1 microprocessor Building on its position as the best-selling microprocessor for handheld computers, the DragonBall MX1 provides best-in-class handheld performance and battery life while enhancing portable multimedia applications
This article was originally published on Electronicstalk on 20 Mar 2001 at 8.00am (UK)
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Emblaze technology is designed to enable portable handheld devices to receive media-heavy applications, such as video, while minimising power consumption and maximising performance.
"The agreement with Emblaze offers customers a robust and practical standards-based solution that is commercially available today", said Thierry Cammal, general manager of Motorola's Wireless and Broadband Systems Group for Europe, Middle East and Africa (EMEA).
"Developers of today's mobile devices are increasingly demanding high-performance video streaming capabilities.
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Best-in-class claim for new DragonBalls
Motorola claims its two new DragonBall microprocessor products - DragonBall MX1 and DragonBall Super VZ - provide best-in-class handheld performance and battery life.
We are leveraging and demonstrating best-in-class technologies from Emblaze and other vendors to enable these developers.
This gives them a strong competitive advantage in this market".
The DragonBall MX1 is designed to deliver rich multimedia capabilities to developers while providing an advanced multimedia development environment, system-on-chip expertise and software tools.
In addition to next-generation handheld (PDA) devices, DragonBall MX1 microprocessors with software, such as Emblaze's video player, are targeted for 2.5G and 3G mobile products, smart phones and advanced information appliances.
The Emblaze technology is standards-based and, as such, is interoperable with any 3GPP compliant devices and infrastructure.
Members of the 3GPP standard committee include Motorola, Nokia, Ericsson, Samsung and many others.
"This is a significant agreement for us", said Sasson Darwish, President, Emblaze Systems.
"It broadens our reach in terms of handset and device manufacturers as well as opening a new and significant revenue stream.
The original DragonBall microprocessor was the pioneer in PDA technology and the latest version is set to drive the market further.
Working with Motorola is an excellent endorsement of our technology and we look forward to a long and fruitful relationship".
Motorola has developed additional licensing agreements for DragonBall MX1 with ARM Holding for use of the ARM920T core technology; Sony Corporation for use of its Memory Stick interface; and Digianswer A/S for its Bluetooth wireless technology.
Motorola is a board member of the Secure Digital Association.
The DragonBall family is compatible with industry-leading systems such as the Palm OS platform, Microsoft Windows CE operating system, Linux operating system, and Symbian operating system.
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