Product category:
Microprocessors, Microcontrollers and DSPs
News Release from: Freescale Semiconductor
Edited by the Electronicstalk Editorial
Team on 23 September 2005
Multimedia CPU ensures PDA phone is
compact
Size is an important design element, especially when you want to develop a 'harmonica-size' mobile phone that delivers 'laptop-size' performance for enterprise and entertainment applications.
Size is an important design element, especially when you want to develop a 'harmonica-size' mobile phone that delivers 'laptop-size' functionality and performance for enterprise and entertainment applications To achieve the critical balance between size and performance, Oswin Technology, an original design manufacturer in Singapore, chose Freescale Semiconductor's i.MX21 multimedia applications processor for its Zircon PDA phone
This article was originally published on Electronicstalk on 20 Mar 2001 at 8.00am (UK)
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Oswin selected the i.MX21 processor after extensive evaluation of competing applications processors.
Key selection criteria included: package size for what the company touts as 'the world's smallest Windows CE.Net PDA phone'; processor performance for superb video and graphics resolution and crisp visuals on the 2.2in LCD display; and extremely low power consumption to ensure long hours of performance regardless of the mix of applications running in parallel.
"The i.MX21 applications processor proved to be a very exceptional processor on the Windows CE.Net OS", said Stuart Tan, General Manager, Oswin Technology.
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"We were impressed with its hardware accelerated MPEG4 capabilities and strong multimedia framework".
"We chose Freescale because the i.MX21 met our requirements at the right price point, and because of the very competent and dedicated local technical support team", Tan remarked.
Wrapped in a sleek black and silver candy bar package, the GSM tri-band Zircon PDA phone is an engineering accomplishment.
Despite being complex in design, it is simple and intuitive to use, thanks to features like the touch-sensitive screen and the keyboard.
The PDA phone is packed with applications for business users, including Microsoft Word and Excel document editors, and communications applications such as MMS, SMS, IM and email.
For entertainment and fun, users can browse the Web, listen to MP3s on the Windows Media Player, play games, or take pictures and instantly email them.
"The Zircon PDA phone is a testament to the Smart Speed technology performance of our i.MX21 multimedia applications processor", said Brandon Tolany, Manager of Multimedia Operations for Freescale's Wireless and Mobile Systems Group.
"Consumers are demanding high end multimedia performance but do not want to sacrifice battery life".
"As a result, OEMs and ODMs like Oswin Technology choose the highly integrated i.MX21 processor because it drives rich video, audio and a host of business and entertainment applications at exceptionally low power".
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