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Product category: Analogue and Mixed Signal ICs
News Release from: Mouser Electronics
Edited by the Electronicstalk Editorial Team on 14 May 2007

Mouser's expertise complements Avago's
aggression

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Mouser Electronics has signed a distribution agreement to distribute analogue, mixed-signal and optoelectronic components from Avago Technologies.

Mouser Electronics has signed a distribution agreement to distribute analogue, mixed-signal and optoelectronic components from Avago Technologies Avago Technologies is the number one supplier of: optical mouse sensors; red and amber LEDs for electronic signs and signals; optical encoders used in inkjet, laser, and photo printers; as well as photo IC for plasma display panel TVs

These products are primarily used in the wireless communications, computer peripherals, wired infrastructure, automotive and industrial markets.

"Mouser's broad base of customers will enable us to effectively reach designers in solid state lighting, optoelectronics, wired and wireless communications markets", said Frank Robertazzi, Director of Channel Sales and Marketing for Avago Technologies.

"Their expertise in product launches and innovative marketing promotions is the perfect complement to Avago's aggressive product strategy in these industries".

According to Mike Scott, Mouser's Vice President of Active Products, the distribution agreement with Avago Technologies capitalises on Mouser's core competencies of fast introduction, extensive stocking, and promotion of the newest products to the design engineering community.

"We are pleased to add Avago Technologies' industry-leading portfolio of innovative products to our linecard", Scott said, "continuing to deliver our customers a faster time to market for their new design projects".

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