OLED driver targets mobile TV expansion

Edited by the Electronicstalk editorial team May 25, 2007

An optimised active matrix organic light emitting diode solution is designed for use in the displays of high performance mobile phones.

AMOLED from MagnaChip Semiconductor is an optimised active matrix organic light emitting diode solution, designed for use in the displays of high performance mobile phones.

The unique solution, supporting WQVGA, 240 x 432 resolution and 256K colours, is expected to be ready for mass production this month.

This product was designed to meet the specific requirements of display panels for mobile TV phones and multimedia phones.

Embedded with EEPROM, it controls RGB gamma, oscillator frequency and internal power.

The Qualcomm MDDI interface allows for high speed data transmission.

This solution also offers longer battery life time, due to a special feature that adjusts screen brightness automatically.

Further, the solution offers an RGB-separated gamma adjustment, which provides superior, stable colour display, and as a result, more natural still images and video images.

Davis Mok, Vice President of Marketing in MagnaChip's Display Solutions Division, commented: "We decided to introduce this new AMOLED product since market demand is growing for video files and high resolution mobile TV".

"In today's market, AMOLED is seen to be an optimal technology not only for small and medium display applications, but also for larger display applications, as it offers rapid response time, wide view angles, and distinctive resolution even in bright environments".

"MagnaChip is focused on winning technology leadership to support its global customers and will continue to expand its product availability across the spectrum of TFT, LTPS, and AMOLED solutions".