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Product category: Communications ICs (Wired)
News Release from: Marvell | Subject: Marvell PXA310 processor and 88W8686 WLAN in DAVE
Edited by the Electronicstalk Editorial Team on 23 February 2007

Wireless access to portable multimedia
storage

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Chips provide wireless access to hard-disc-based multimedia storage system for portable consumer devices

Marvell, a supplier of silicon products for storage, communications and consumer applications has teamed up with leading disc drive maker Seagate Technology have to deliver a new storage platform, engineered for rich mobile multimedia, and featuring an integrated wireless subsystem from Marvell The ultraportable Seagate Digital Audio Video Experience (DAVE) storage platform givers consumers wireless access to hours of rich multimedia content wirelessly

DAVE includes the Marvell PXA310 applications processor (internally codenamed Monahans) and Marvell's 88W8686 WLAN technology.

The DAVE platform will provide a wide range of secure, wireless storage capacities in a small, sleek form factor that can be easily slipped into a pocket or bag.

This software/hardware platform, built with Marvell wireless communications technology and Seagate's hard-disc-drive (HDD) technology and Storage Management Module software (SMM), is a flexible option for storage in consumer electronics devices and mobile phones.

Marvell and Seagate are working closely to create an open development environment to allow seamless device connectivity.

This open framework ecosystem will enable exciting new applications for the mobile device market and a wide array of easily connected portable consumer devices.

"Marvell and Seagate have a rich history of partnering on cutting-edge storage devices", says Sam Arditi, Senior Vice President of Marvell's cellular and handheld business group.

"By working with Seagate on the DAVE wireless storage platform, Marvell is enabling consumers to have instant access to the rich multimedia content that is so critical to today's media-hungry consumers on the go".

"DAVE is a revolutionary advancement in portable storage for consumers and enterprises, assisting seamless access to rich multimedia content on your mobile device without sacrificing the slim form factors consumers want", says Patrick King, Senior Vice President and General Manager of Seagate's consumer electronics business unit.

"By opening the door to integrating hard drives onto the PXA3xx family, our mutual technology focus will make new business models come alive for mobile media applications that rely on Marvell for performance, efficiency and scalability".

The combination of the Marvell PXA310 and 88W8686 enables content to be seamlessly controlled and viewed by a Wi-Fi-enabled mobile phone.

By offering high-capacity storage that can be accessed wirelessly, Seagate's DAVE platform provides substantial capacity for personal media files without impacting the cellphone's design, cost or performance.

DAVE technology also safeguards files from being accidentally lost during the cellphone upgrade process.

The Seagate DAVE platform assists consumers to access personal content when, where, and how they want it on devices such as multimedia mobile phones, MP3 players, portable media players, digital video recorders, GPS systems, game consoles, and in automobiles.

Mobile storage devices help to mitigate quality-of-service issues with over-the-air streaming media by delivering a reliable download-and-store multimedia experience every time.

DAVE technology also includes Seagate's Storage Management Module, software that, combined with the power-saving features of the PXA family of application processors, delivers optimal battery life in mobile devices.

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