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Product category: Communications ICs (Wired)
News Release from: Marvell | Subject: Qdeo
Edited by the Electronicstalk Editorial Team on 07 September 2007

Video processing suits multiple formats

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Qdeo enables users to enjoy content from standard-definition, high-definition, or internet sources in full 1080p high-definition resolution.

Marvell has released Qdeo, with a suite of video processing technologies that provide immersive, high-definition viewing experiences on digital televisions, regardless of the content source Qdeo enables users to enjoy content from standard-definition, high-definition, or internet sources in full 1080p high-definition resolution, free of noise and artifacts

Available for integration into a wide range of devices, from portable media HD video docks and digital media adapters to set-top boxes, A/V receivers, digital TVs, and Blu-Ray/HD-DVD players and recorders, Qdeo efficiently renders a quiet, natural, and vivid image.

"Consumers are acquiring their entertainment content from an increasingly wider range of sources", said John Johnson, Editor-in-Chief, Secrets of Home Theater and High Fidelity.

"The consumer electronics industry has been challenged by having to render this content on a new generation of digital televisions".

"Qdeo processing excels in both delivering a quality high-definition video experience from low-resolution material and in rendering a stunning 1080p image from the latest blue-laser discs".

"As HDTV displays grow in size, resolution, contrast and brightness, consumers are beginning to demand content that provides an immersive viewing experience that is free from the artifacts and noise that conventional video processing produces", said Dr Nikhil Balram, Vice President and General Manager of Marvell's Digital Entertainment Business Unit in the Communications and Consumer Business group.

Qdeo delivers rich high-definition video quality through a suite of QuietVideo processing technologies.

Featuring per-pixel motion-adaptive 3D de-interlacing for HD and SD video, as well as per-pixel noise and compression artifact reduction, Qdeo removes "jaggies", feathering, video noise, and compression artifacts for quiet, natural images without distraction.

Qdeo technology also delivers details in darker scenes with adaptive contrast enhancement (ACE) and renders vivid colours through intelligent colour remapping (ICR), providing a rich video experience for users regardless of the content source.

The first product to take advantage of Qdeo processing and to display the Qdeo logo is the Meridian iRIS HD video dock, enhancing and upconverting iPod video to 1080p full HD for viewing on digital TVs.

Qdeo suppresses the artifacts and noise readily observed when the low-resolution iPod video is viewed on digital TV through conventional video processing.

At the same time, Qdeo recovers the contrast, detail, and colour of the original material, and intelligently scales the content for immersive, large-screen viewing.

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