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Product category: Communications ICs (Wired)
News Release from: Marvell | Subject: Qdeo
Edited by the Electronicstalk Editorial Team on 08 January 2008

Video processor shows its versatility on
screen

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Qdeo delivers quiet, natural video free of artifacts and noise, enhances the colour and intelligently scales all video inputs into a high-definition format.

Marvell's award-winning Qdeo video processing is a featured technology of the Onida 42in Xaria LCD-TV, developed for the emerging markets of India and the Gulf countries Part of the Marvell 88DE2710 digital video format convertor, Qdeo delivers quiet, natural video free of artifacts and noise, enhances the colour and intelligently scales all video inputs into a high-definition format

"Our new 42in Xaria LCD TV powered by Marvell's Qdeo delivers an outstanding HD experience to our consumers", says Vivek Sharma, Vice President of Marketing and Sales, Onida.

"By providing a strong reference design based on the 88DE2710 and excellent support, Marvell has enabled us to bring a premium product to market in record time".

The 88DE2710 enables the highest quality image for all sources including RF, composite, component and HDMI inputs.

At the core of the 88DE2710, Qdeo delivers rich high-definition video quality through a suite of advanced QuietVideo technologies, providing quiet, natural video free of noise and artifacts.

Per-pixel noise and compression artefact reduction removes noise inherent in digital video.

Per-pixel motion-adaptive 3D de-interlacing prevents jaggies and eliminates feathering.

Intelligent colour remapping (ICR) renders rich and vivid images.

The Onida Xaria LCD TV also features a Qdeo setting in the on-screen display, providing the optimal setting for a consistent, immersive viewing experience across all types of contents and sources.

"The Onida Xaria LCD-TV illustrates the versatility of Marvell's comprehensive suite of video processing technologies", says Dr Nikhil Balram, Vice President and General Manager of the Digital Entertainment Business Unit, Communications and Consumer Business Group at Marvell.

"Our Qdeo processing has been featured in a variety of consumer electronics devices including HD docks, Blu-ray/HD-DVD players, Blu-ray recorders, A/V receivers, and now LCD televisions".

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