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News Release from: National Microelectronics Institute
Edited by the Electronicstalk Editorial
Team on 08 February 2008
Report emphasises importance of
partnerships
80-page report proposes and discusses reasons why some firms perform well while others don't - in spite of each having world-class semiconductor technologies.
A report from the National Microelectronics Institute (NMI) concludes that the successful UK semiconductor firms of the future will ensure that partnering is a fundamental aspect of their business cultures "Partnering the future business innovation in UK microelectronics" is based on postgraduate research carried out during 2007
This article was originally published on Electronicstalk on 6 Dec 2004 at 8.00am (UK)
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Instigated by NMI to examine how firms are adapting to the effects of increasing globalisation and supply-chain transformation, the original research has produced a readable 80-page report which proposes and discusses reasons why some firms perform well while others don't - in spite of each having world-class semiconductor technologies.
Strategic partnering or alliances became the report's key focus.
According to John Moor, NMI's Marketing Director and the author of the report: "What's very clear from the research is that company wide partnering strategies have become essential in helping firms improve commercial performance a key consideration in what can be highly cyclical global markets".
"What's more, the use of partnerships or 'alliances' on the market side appears to provide important insights into the differences in fortune between the UK's financial performers and under-performers".
"One particular trend that the report highlights is an emerging 'Web 2.0' approach to semiconductor business, whereby firms leverage partners on the demand side to provide complementary and supporting products and services".
"This creates an ecosystem of users and developers, which accelerates and supports demand".
"Startup and mature companies alike are either already proactively using their communities of users and developers to create additional content for their core product or are rapidly advancing towards this stage".
He continues: "It's certainly not the intent of the report to sensationally speculate say about the birth of a 'Semiconductor 2.0' business model, its aim is to inspire companies to think more closely about how they can work with others to create more robust, sustainable and profitable businesses for the longer term".
"Partnering the future business innovation in UK microelectronics" is available from the National Microelectronics website.
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