Product category:
Recruitment, Reports and Resources
News Release from: NanoMarkets
Edited by the Electronicstalk Editorial
Team on 18 January 2008
Strong signs for printed and organic
displays
New technologies bring the advantages of flexibility, readability in bright sunlight and especially low power consumption.
Signage manufactured using printed and organic electronics will generate US $2.5 billion by 2015, according to a new report published by NanoMarkets The report finds that electrophoretic displays, electrochromic displays, cholesteric liquid crystal, field-emission displays, OLEDs, electroluminescent materials and emissive carbon nanotube technology will impact a wide variety of signage markets ranging from large outdoor billboards to point-of-sale labels
This article was originally published on Electronicstalk on 8 Nov 2004 at 8.00am (UK)
Related stories
Engineers and technicians must be trained
Leading UK engineering and technology firms, with a combined multi-million pound spend on training and development, will assemble at the IEE 'Investing in Technical Teams' forum on 4 November 2004.
Workshop gives complete picture on CE.NET 5.0
A UK-based workshop will give embedded software development engineers hands-on experience in running the new 5.0 release of Windows CE.NET on next generation processors.
This will offer major opportunities to manufacturers of OLEDs and paper-like displays as well as the materials, equipment and printing companies that support them.
Conventional LCD technology is under pressure from electrophoretic, electrochromic and cholesteric LCD technology in the point-of-purchase (POP) display business.
These new technologies bring the advantages of flexibility, readability in bright sunlight and especially low power consumption.
Further reading
DSP seminars focus on video applications
Abacus Polar is hosting two DSP seminars with Texas Instruments.
Latest Verilog standard released
IEEE 1364-2001, the Verilog hardware description language (HDL) standard, also known as Verilog-2001, was approved by the IEEE as a revised standard in March of this year.
SDF gains IEEE approval
Accellera's Standard Delay Format (SDF) has been approved as IEEE Standard 1497-2001, and is now available from the IEEE.
With 35 million electronic shelf labels expected to ship in 2008 this is a highly attractive market and by 2015 NanoMarkets projects that the printed and organic electronic POP displays business will reach $1.4 billion in revenues.
Reflective displays technologies are already challenging high brightness LEDs in large area advertising displays.
Proponents say such displays make for an easier electronic retrofit for traditional, reflective, hard-copy signs because such signs are usually situated in well-lighted areas.
Power benefits are again dramatic, often as much as a 5:1 advantage over inorganic LEDs.
NanoMarkets projects that the market for organic and printable electronics enabled billboards and large advertising displays will reach $320 million by 2015 At a time when the OLED industry is struggling with active matrix technology, signage offers an attractive alternative market for backlighting and actual displays.
Printed OLED backlights are very thin, lightweight, bright, and relatively efficient.
They could be the successor to the EL lamp if viable encapsulation technology can be brought to bear and materials and manufacturing costs reduced.
OLEDs also offer the essential wide colour spectrum needed for advertising displays where superb printed colour graphics are the norm.
NanoMarkets estimates that the market for OLED signage will grow to around $303 million by 2015.
The report analyses and forecasts the opportunities in signage that are emerging as the result of technologies such as OLED, e-paper, carbon nanotube and other emission devices and EL lighting.
It describes the advantages of these new technologies in the signage context, but it also examines the challenges - such as lifetimes for printed electronic signage that has to work outdoors.
The report includes detailed (volume and value) forecasts of the printed and organic electronic signage market, broken out by type of technology (OLED, e-paper etc), application (billboards, POP displays etc) and substrate (paper, plastic etc).
Finally, the report includes the strategic profiles of firms driving organic and printable electronics into signage applications. Request free introductory details about products from NanoMarkets ...
• NanoMarkets: contact details and other news
• Email this article to a colleague
• Register for the free Electronicstalk email newsletter
• Electronicstalk Home Page
Search the Pro-Talk network of sites
