Product category:
Analogue and Mixed Signal ICs
News Release from: Nu Horizons Electronics Corp
Edited by the Electronicstalk Editorial
Team on 10 January 2005
Austriamicrosystems finds Nu Horizons in
Asia
Nu Horizons Electronics Asia is to distribute Austriamicrosystems' ASSP and standard linear IC products throughout the Asia Pacific region.
Nu Horizons Electronics Asia is to distribute Austriamicrosystems' ASSP and standard linear IC products throughout the Asia Pacific region Under a new agreement, which is effective immediately, Nu Horizons will distribute Austriamicrosystems' entire line of standard semiconductor products within the countries of Australia, China, India, Korea, Malaysia, New Zealand, Philippines, Singapore, Taiwan and Thailand
This article was originally published on Electronicstalk on 25 Mar 2004 at 8.00am (UK)
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All demand creation, engineering support and product distribution will be managed locally through Nu Horizons' offices.
With headquarters in Singapore and offices throughout the Asia Pacific region, Nu Horizons is a leading force in high technology component distribution in Asia Pacific and provides full coverage of all major market segments in the region.
Austriamicrosystems, headquartered in Austria with 16 locations worldwide, is strongly positioned in the global analogue semiconductor market offering customised and standard products.
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Austriamicrosystems is actively expanding its ASSP (application specific standard products) and standard linear portfolio with ASSPs targeting industrial control, communications and automotive markets, among others, and standard linear products for a wide variety of applications.
"Nu Horizons has built a successful Asian distribution program that offers manufacturers premium service and support capabilities", said Carlo Rebughini, Head of Sales for Austriamicrosystems.
"We expect our partnership to strengthen our regional distribution presence within the communications, industrial, medical and automotive market segments".
"Given our focus on expanding our standard product offering, our goal was to partner with a distributor offering excellent market access and a dynamic sales approach to support our standard product and standard linear strategy".
"We look forward to utilising Nu Horizons' engineering team and their solutions expertise to promote our product lines to a broad spectrum of customers in the Asia Pacific region".
Vick Aggarwala, President of Nu Horizons Asia Pacific, adds: "We are very excited about the partnership with Austriamicrosystems and look forward to a successful and prosperous relationship".
"Austriamicrosystems' long-standing reputation in analogue design and manufacturing strengthens the Nu Horizons line card for all linear and analogue products throughout Asia".
"This agreement enables all Nu Horizons customers to design enhanced, technologically competitive products within the Asian marketplace".
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