Nordic radio chips come to Asia

Nu Horizons Asia is to distribute Nordic Semiconductor products throughout China, Hong Kong, Taiwan, India, Korea, Malaysia, Singapore, Thailand, Australia and New Zealand.

Nordic Semiconductor and Nu Horizons Asia have concluded a Pan-Asian partnership agreement that involves the distribution for all of Nordic's products throughout China, Hong Kong, Taiwan, India, Korea, Malaysia, Singapore, Thailand, Australia and New Zealand.

Nordic Semiconductor designs and manufactures leading single chip radio ICs for short-range wireless communication in ISM bands worldwide.

All of Nordic's RF components are ready made for high volume products with a focus on low cost and are designed to comply with local telecommunication regulations worldwide.

"Nu Horizons has established itself as leading component and system solutions distributor with robust demand creation capabilities, technological expertise and a strong global distribution network", said Svenn-Tore Larsen, CEO of Nordic Semiconductor.

"We are pleased to add Nu Horizons to Nordic's regional distribution network in Asia as our standard components are very synergistic with their line card offering".

"Nordic Semiconductor is a world leader in short-range radio communications for consumer, industrial and peripheral applications".

"We are delighted to add their leading products to our APAC solutions portfolio", adds Dave Bowers, President of Nu Horizons Distribution Division.

"Nu Horizons remains committed to distributing technologically advanced products and Nordic's long-standing reputation for quality and performance enhances our value offering for all our regional customers".

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