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Product category: Communications ICs (Wireless)
News Release from: Nu Horizons Electronics Corp
Edited by the Electronicstalk Editorial Team on 06 January 2006

Nordic deal spreads to North America

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Nordic Semiconductor and Nu Horizons Electronics Corp have expanded on their existing pan-Asian distribution agreement to cover the North American market.

Nordic Semiconductor and Nu Horizons Electronics Corp have expanded on their existing pan-Asian distribution agreement to cover the North American market The expansion of the distribution partnership covers distribution rights in the USA, Canada and Mexico for Nordic's wireless communication ICs

"We are pleased to broaden Nordic's relationship with Nu Horizons", says Svenn-Tore Larsen, CEO of Nordic Semiconductor.

"Nu Horizons' strong global demand creation efforts, world-class fulfillment capabilities, engineering support and in-depth product and solutions expertise made expanding into North America the next logical step in our long-term partnership".

"Nordic Semiconductor delivers leading short-range radiocommunication components that are diverse across multiple applications and highly synergistic with Nu Horizons' overall line card offering", adds Dave Bowers, President of Nu Horizons Distribution Division.

"We look forward to collaborating with Nordic to distribute technologically advanced products that mutually strengthen our global reach and extend our seamless customer support".

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