Product category:
Analogue and Mixed Signal ICs
News Release from: Nu Horizons Electronics Corp
Edited by the Electronicstalk Editorial
Team on 16 June 2006
Micrel distribution deal expands into
China
Nu Horizons has expanded its distribution agreement with Micrel to cover Hong Kong, China and Taiwan in addition to North America.
Nu Horizons Electronics Corp has expanded its North American distribution agreement with Micrel into Greater China In addition to North America, this partnership now includes demand creation and fulfillment of Micrel's analogue, high bandwidth and Ethernet products in Hong Kong, China and Taiwan
This article was originally published on Electronicstalk on 6 Feb 2008 at 8.00am (UK)
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"We are very pleased to expand our relationship with Nu Horizons into Greater China", states Mark Lunsford, Vice President of Worldwide Sales for Micrel Semiconductor.
"Since our partnership inception in 1991, Nu Horizons has successfully demonstrated the ability to create demand for Micrel's products through their motivated team of FAEs who are supported by Nu Horizons' leading-edge global design tracking software".
"They possess all the key attributes we seek in a global distributor - world-class fulfillment, engineering support and in-depth product and solutions expertise".
"This expansion strengthens our partnership and compliments Micrel's global growth strategy".
"Nu Horizons looks forward to adding Micrel to our focused line card in Greater China", adds Wendell Boyd, President of Nu Horizons Asia.
"Micrel delivers high performance products in rapidly growing end markets, providing customers with technologically advanced solutions necessary to remain competitive in our fast-paced industry".
"In addition, Micrel's fierce commitment to their customers' success makes our partnership expansion a very valuable addition to Nu Horizons Asia".
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